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Modifying Mayfair?

16 April 2014 | News & Events

Jamie Roberts, Manager of the Fashion Division at Gemini has taken some time to discuss the modification of Mayfair as a high-end shopping destination. Shopping for luxury fashion in London used to be quite a straight forward affair. Sloane or Bond? Harvey Nichols or Harrods? Fairly modest in comparison to say New York or Paris, […]

Jamie Roberts, Manager of the Fashion Division at Gemini has taken some time to discuss the modification of Mayfair as a high-end shopping destination.

Shopping for luxury fashion in London used to be quite a straight forward affair. Sloane or Bond? Harvey Nichols or Harrods? Fairly modest in comparison to say New York or Paris, where luxury had exploded all over the two cities and continues to grow to this day. In contrast, London always felt that little bit more provincial. With its charming little boutiques, art galleries and cobbled streets. But this is not quite the case anymore as the global consumer’s appetite became even more impatient for London to turn up the volume on its luxury retail offer.

Bond Street still remains one of my favourite streets in London, it’s the Grand Dame of London’s luxury retail network. You only have to look up at the beautiful architecture in order to really appreciate the deep heritage that it holds and realise why it was chosen as the street of choice for luxury retail. But look ahead and observe what is happening to the facades of these once charming, modest boutiques. They are swiftly being replaced by enormous luxury emporiums showcasing everything that today’s luxury power houses have to offer.

Louis Vuitton was a pioneer in this transformation opening its first Maison on New Bond Street in May 2010. This three floored, 15,000 sq ft store saw the likes of Gwyneth Paltrow, Kirsten Dunst, Anjelica Huston, Natalia Vodianova, Elle Macpherson, Alexa Chung and Daisy Lowe gracing the red carpet for one of the most exclusive store launches that London has even seen. Other brands quickly followed suit with Prada, Chanel and Belstaff all openings super stores in the infamous street. This summer Christian Dior will fling open their doors of their biggest European boutique outside of Paris.

But why are brands investing so much in the London market, turning Bond Street into a cobbled Madison Avenue? The answer is quite simple, the International Luxury Shopper! London has always been frequented by consumers from around the world but with the rise of wealth in the Asian markets London was thrust even further into the limelight. With a reputation for being a barometer of cool, if the international consumer did not witness a strong presence of a brand over here, they simply wouldn’t choose to buy it once returning home. Hence, brands were willing to have their names in lights to ensure they were bigger and better than their neighbours in order to comply with a more global strategy.

Whilst all of this commotion was going on over on Bond St, there was a silent revolution happening in the very heart of Mayfair’s residential district. Once a street filled with auction houses, art galleries and world famous butchery, Allens. Mount Street was quick becoming a tour de force in the battle of luxury shopping. It all began back in February 2007 when Marc Jacobs opened his first London boutique right next to the gorgeous Scotts Restaurant. Later that year Balenciaga launched their very first UK boutique with one of the coolest shop fits the city had ever seen. It was like a space ship had landed and the fashion aliens were taking over.

Now you can find a plethora of brands on the street but it is safe to say that Grosvenor Estates did a wonderful job in developing the area. Maintaining the streets reputation for being a go to for any slightly more discerning fashion hunters. Lanvin, Goyard, Rick Owens, Jenny Packham, Roland Mouret and Oscar De La Renta all call Mount St their UK homes and just last month Céline opened its 3,300 sq ft London flagship. Featuring art installations, lamps and tables created by the Danish artist FOS.

This year is a very exciting time for Mount Street as its portfolio of designers becomes increasingly impressive. I had the pleasure of meeting the delightful Roksanda Ilinčić last year and she was talking about her desire to open her first boutique and her love for Mount Street. Her wish has seemingly come true as her doors open later this spring. Another hugely talented home grown talent, Christopher Kane is also set to open his first ever boutique in what was a hair salon for the locals of Mayfair.

Mount Street is Mayfair and whilst you walk down the street you can see why these brands want to house themselves there. The clients of Mount Street are different too, less of the browsers of Bond Street and more serious spenders. Yet you will often hear brands complaining about the volume of these customers but this is what makes Mount Street so charming, it is how Bond Street used to be and this is what keeps us going back for more. Not to mention the numerous delicious places to eat and drink such as The Connaught Hotel (my favourite in London), Delfino’s (Mmmm Pasta) and The George Club (great for meetings).

It is a shame that in recent years many of the older, more traditional establishments have turned up their noses at the fashion invasion which has ensued. Surely this can only be a good thing for the area and the other businesses within it? I understand that we all want to maintain a little piece of history and as Brits, we don’t really like change. This is the evolution of the London luxury retail market, although to the traditionalists this may appear more a revolution given the pace of change occurring.

For me this is not before time and we must embrace it – Viva la revolution!!!

Introducing The Digital Creative & Tech Team

9 April 2014 | News & Events

The Digital division at Gemini is ever growing and evolving. Mirroring our clients’ structure, we have specialist consultants that work with candidates/roles in Digital Client Services, Social Media & Community Management. One of our exciting expansion areas has been Digital Creative & Production. The team started a year ago and focus on pure digital design […]

The Digital division at Gemini is ever growing and evolving. Mirroring our clients’ structure, we have specialist consultants that work with candidates/roles in Digital Client Services, Social Media & Community Management. One of our exciting expansion areas has been Digital Creative & Production. The team started a year ago and focus on pure digital design and creative candidates/roles. The team has now grown to cover disciplines that include Project Management, Tech and User Experience (UX).

Graham Symon (Manager) and Ellie McCulloch (Resourcer) cover the booming Digital Design and Creative sector’s, working with ad agencies, creative shops, digital production houses and anyone who needs permanent design or creative talent. Toby Boggans (Consultant) is our specialist Project Management, Producer and Digital Creative Services recruiter, he has been with Gemini for just under a year and has been extremely successful in developing this market.

The division is proud to be working with the UK’s most recognised Digital Agencies.

Since joining Gemini in early 2013, Graham been keen to bring Tech and Development into his team to complement their offering. This vision has now been realised with the addition of Katie Watkins, who joined Gemini in March 2014 and brings with her over 2 years’ experience working in the IT and Tech market. With immediate impact, Katie has already begun to forge relationships with new clients and agencies. Katie will also be covering the technical market of User Experience (UX). She will be placing front and back end developers, mobile developers and User Experience specialists.

The Digital division also has a specialist team that cover Media Planning & Buying, Performance Marketing & Data roles, headed up by Taryn Lambert (Manager) – making us the leading one stop shop for all digital agency recruitment with candidates and clients alike.

Gemini’s March Round Up

31 March 2014 | News & Events

Inside Gemini March has seen a lot going on at Gemini with 5 lovely new starters across the Digital, Fashion and Operations teams. Our Client Side freelance desk managed by Gemma Matthews has been growing rapidly and she is now working on a number of key roles, you can find out more about these roles […]

Inside Gemini

March has seen a lot going on at Gemini with 5 lovely new starters across the Digital, Fashion and Operations teams.

Our Client Side freelance desk managed by Gemma Matthews has been growing rapidly and she is now working on a number of key roles, you can find out more about these roles and others by following the freelance division on twitter @Geminifreelance Alongside all of this we have set up a new PR division being headed up by the talented Jessica Phillips who has already made a great impression on her industry.

Gemini have a lot to offer anyone looking to progress within the recruitment industry with an exceptionally friendly, fun, hardworking team we also have an amazing management team who offer a broad and extensive range of experience. They are always willing to offer support and advice to anyone in the office

We’d love to talk to anyone who is looking for their next move within recruitment.  Get in touch with the team by emailing info@gemini-search.co.uk

We Like

We have some different ‘We likes’ this month.

Jess Gossling clearly fell in love with the Barry the biscuit boy, here is what Jess had to say on the advert “Cute and affective advert from Weiden and Kennedy. After the success of the ‘where have all the milkmen gone?’ campaign from Cravendale, Barry had big shoes to fill! However I think this advert is going to be a hit – makes me want a eat a chocolate biscuit every time though… poor Barry!”

Andy Stone our resident map and facts geek spotted this campaign from Work Shop Play on the tube last week. Maybe we should all get involved by giving our boroughs a voice?

Hot Jobs

Job TitleHead of Creative
LocationCentral London
Salary£45,000 – £50,000

A National Charity in Central London is looking to appoint a Head of Creative position, to lead and develop this organisations creative output; allowing them to stand out and engage with their key audiences. Working across Marketing and Fundraising, you will work to deliver strategic ambitions by focusing on Brand Development and creative innovation. It is an exciting time for this National Charity, who are currently at an important strategic point in their growth targets.

Job Title – Senior Account Manager
Location - London
Salary - £35,000 – £40,000

An amazing freelance opportunity has arisen for a Senior Account Manager to go into a top shopper marketing agency in London. The ideal candidate will have shopper marketing experience. You will be working over a number of different great, popular brands.

Job Title - Marketing Manager
Location - Central London
Salary - £30,000 – £35,000

A Marketing Manager position for a National Charity in Central London. A broad marketing manager position focused on producing campaigns across all marketing streams including strategic planning and development, engaging with potential and existing audiences, as well as brand marketing management,  the donor journey and retention development, donor growth, which will include contributing to and helping implement donor acquisition campaigns, supporting recruitment targets and reporting and success.

For more information or to apply for any of these roles email info@gemini-search.co.uk

Gemma Matthews – Establishing The Gemini Client Side Freelance Division

27 March 2014 | News & Events

“Suit, Tie and Briefcases, this was the recruitment world I was in before joining Gemini Search. Now it consists of Creatives, Fun and Opportunities. The creative industry is new to me but immediately I have found my feet and am ready to establish the Client Side freelance division. It’s important no matter what industry you […]

“Suit, Tie and Briefcases, this was the recruitment world I was in before joining Gemini Search. Now it consists of Creatives, Fun and Opportunities.

The creative industry is new to me but immediately I have found my feet and am ready to establish the Client Side freelance division. It’s important no matter what industry you recruit for you focus on clear communications skills, understanding your clients aim, delivering what is asked of you and providing a trusting partnership throughout the process.

Focusing on core marketing roles for Client Side organisations such as Marketing/Digital Managers and Customer Relationship Managers, my aim is to zone in on the established relationships Gemini currently have and then expand and grow this market to eventually provide a sector specific offering e.g. Retail, Not For Profit, FMCG etc. Throughout this journey I will be bring likeminded individuals on board to work with me and make a positive name for Gemini within this recruitment space.

Sitting comfortably within the prestigious Hamilton Bradshaw portfolio of businesses, the rapidly growing Gemini is far from being a young contender to the throne. Harnessing the very best in recruitment talent, combined with valuable client relationships and a passion for the creative industry, we are deeply invested in building our client’s businesses whilst carefully shaping the careers of our candidates.

Being a new Manager at Gemini I will be contributing to the growth and success of a business that is going to be the next success storey within the recruitment world. Passionate and versatile, our aim is to become leaders in our field by working with the very best talent and ensuring both client and candidate expectations are met and exceeded, every time. I am looking forward to what a future at Gemini holds”.

Gemini have a lot to offer a candidate looking to progress within the recruitment industry with an exceptionally friendly, fun, hardworking team. We also have an amazing Management team who offer a broad and extensive range of experience. They are always willing to offer support and advice to anyone in the office.

We’d love to talk to anyone who is looking for their next move within recruitment and has a keen interest in Freelance or the Client Side industries to join Gemma’s growing team. Get in touch by emailing gemma@gemini-search.co.uk

For all the latest news from the freelance team why not follow them on twitter? @geminifreelance

Gemini Search New PR Division

14 March 2014 | News & Events

The award-winning integrated recruitment agency Gemini Search this week welcomes a new asset to its burgeoning stable, in the form of experienced PR & Communications recruitment consultant Jessica Phillips. Coming on board to head up and build a brand new PR Division, Jessica’s PR background sits perfectly within their highly successful integrated team. She comments […]

The award-winning integrated recruitment agency Gemini Search this week welcomes a new asset to its burgeoning stable, in the form of experienced PR & Communications recruitment consultant Jessica Phillips. Coming on board to head up and build a brand new PR Division, Jessica’s PR background sits perfectly within their highly successful integrated team. She comments on the industry she specialises in below:

“Having come from a PR industry background, I find the synergy between working in PR and recruiting for this creative, ever-evolving industry is undeniably clear. Communication skills are crucial, along with the ability to cut through to the core of the brief and demonstrate an innate understanding of your audience or client brand.

Selecting the best channels to deliver your message is imperative and never forgetting that in recruiting (like doing PR) for a client, you are essentially a brand guardian for them. Using your knowledge of their offering and culture to help them build their brand is key to success, whether that be through positive media exposure or helping them attract the best talent in the industry.

As channels of communication shift to embrace a more digital world, yet the need for strong narrative remains, it seems a natural fit that hiring top PR talent should be a fundamental part of building integrated agency teams. I’ve seen an interesting movement in the direction in which PR candidates are looking to further their career and it’s no surprise that with recent successes by integrated agencies winning prestigious PR awards, they’re high on the wish list for the most creative of PR superstars.

Sitting comfortably within the prestigious Hamilton Bradshaw portfolio of businesses, the rapidly growing Gemini Search is far from being a young pretender to the throne. Harnessing the very best in recruitment talent, combined with valuable client relationships and a passion for the creative industry, we are deeply invested in building our clients businesses, whilst carefully shaping the careers of our candidates.

As the latest manager to join Gemini Search (recent winners of Best Integrated Recruitment Agency at the MARAs), I’ll be contributing to their impressive growth and further evolving their integrated offering to include PR, Communications and Social Media recruitment. With a client base spanning top integrated agencies and global lifestyle brands, I’ll bring my thorough understanding of the PR landscape and established network of top quality candidates to a truly unique recruitment consultancy with a real sense of purpose and the highest possible standards of delivery.”

Gemini Search March Starters

12 March 2014 | News & Events

Barely into March and we are delighted to welcome 3 new starters to Gemini in the form of Jamie, Katie and Rosie who will be working across our Digital and Fashion & Retail divisions. We also have an exciting announcement to make later this week so keep your eyes peeled. Katie Watkins – Consultant –Digital Division […]

Barely into March and we are delighted to welcome 3 new starters to Gemini in the form of Jamie, Katie and Rosie who will be working across our Digital and Fashion & Retail divisions. We also have an exciting announcement to make later this week so keep your eyes peeled.

Katie Watkins – Consultant –Digital Division

Katie Watkins joins us with two years of technical development recruitment under her belt. She has been placing front and back end developers in major agencies and client side throughout her career. Katie will be working in the Digital Team and will also be covering UX and IA role for Gemini too.

Jamie Boyle – Resourcer – Fashion & Retail DivisionJamie comes to us with direct experience within the retail industry. Having held roles as a business support assistant within a leading UK based department store and more recently being part of the Management team within Ralph Lauren UK assisting them with a new retail concept.

Rosie Roberts – Resourcer – Digital Division

Rosie is a 2012 graduate who studied Fashion at Manchester Met Uni.  She has just finished working at Boots Head Office in their marketing department.  Rosie is working very closely with our Performance Marketing Manager, Taryn, and will be specialising in SEO, PPC and Data.

Going Commando for Male Cancer Awareness

7 March 2014 | News & Events

Gemini Search has various specialties within the Client Side Division including our amazingly dedicated Not for Profit team which focuses on recruiting Marketing, Communications and Fundraising roles within the Not for Profit space (Charity, Education, Membership, Arts & Heritage). The team, headed up by David Field, are also kept busy keeping on top of exciting […]

Gemini Search has various specialties within the Client Side Division including our amazingly dedicated Not for Profit team which focuses on recruiting Marketing, Communications and Fundraising roles within the Not for Profit space (Charity, Education, Membership, Arts & Heritage).
The team, headed up by David Field, are also kept busy keeping on top of exciting fundraising initiatives across the space and cherry picking which ones we should get involved in on our fundraising days.

Go Commando is the latest fundraising initiative we are supporting. This cheeky campaign sees participants going without pants in order to raise awareness of Male Cancer, reduce stigma, and raise money in the process.

So beware – Today March 7th Gemini Search will be proudly going commando for the Male Cancer Awareness Campaign (MCAC).

If you are interested in learning more, or are considering a move into the Not for Profit sector please get in touch: notforprofit@gemini-search.co.uk

Gemini’s February Round Up

28 February 2014 | News & Events

Inside Gemini Where has the month of February gone? We have been busy bees in the office with lots going on. We have welcomed 2 new starters last week in Rosie & Maddie. We had a fun Valentines themed day in the office as well as our Gemini Big Night In with all to play […]

Inside Gemini

Where has the month of February gone? We have been busy bees in the office with lots going on. We have welcomed 2 new starters last week in Rosie & Maddie. We had a fun Valentines themed day in the office as well as our Gemini Big Night In with all to play for, more pizza than you could shake a stick at and some friendly competitiveness from the teams. We are also delighted to announce our latest Gemini Member in the form of Mo, read more below.

Mo Khan – Resoucer – Not for Profit

Mo joins our Client Side team to work alongside David Field focusing on recruiting Marketing, Communications and Fundraising roles within the Not for Profit space. Mo has a background within the recruitment industry, and has already started making waves.

We Like

This month we have been enjoying some of the car adverts. The automotive industry is always competitive trying to make their product stand out from the rest. Here are 2 we have enjoyed the most.

First Up, Mercedes Benz, Magic Body Control. Better known in our office as the advert with the chickens although it came out at the end of last year we are still really enjoying the combo of funky chickens and Diana Ross.

Second is the Lexus IS Poise Ballerina advert or the one with the cool dancing. We love the track and how simple the advert is, the ballerina is more memorable than the car and what make it is but still we like it.

Hot Jobs

Job TitleMarketing Manager
LocationCentral London
Salary£30,000 – £35,000

A Marketing Manager position, with a National Charity in Central London. Sitting within this Charity’s Central Marketing team, this role will manage a mixture of Fundraising and Brand Marketing Campaigns to raise the profile of the organisation, great work they do and help to engage with new key audiences. This is an integrated Marketing role, producing campaigns across all channels.

Job Title - Mid-Level Designer – Luxury Ladieswear
Location - London
Salary - £30,000 – £40,000

An excellent opportunity to any design talent seeking the next challenge here in London. Beautiful Central London studio, very contemporary luxury ladies wear label with exciting growth plans for the coming year. They are looking for talented mid-level designer with experience working within another contemporary ready to wear brands with an ability to help take the brand and collection to their next level success.

Job Title - Digital Stylists/VIP Ecommerce
Location - London
Salary - £30,000 – £40,000

Digital Stylists/VIP Shoppers, Luxury E Commerce, Beautiful Offices, Amazing Salary! Get in touch if you have worked with multibands, have a big knowledge of cutting edge luxury fashion and are looking for the next step in your career with an impressive client portfolio.

For more information or to apply for any of these roles email info@gemini-search.co.uk

Agencies; Specialist or Integrated?

25 February 2014 | News & Events

Should an agency be a specialist or a truly integrated agency and how is this influencing account handlers? Ross Summers, Manager within our Advertising & Integrated division has taken over the blog this week to answer just that after noticing a change within the industry over the last year. I have noticed that the marketing […]

Should an agency be a specialist or a truly integrated agency and how is this influencing account handlers? Ross Summers, Manager within our Advertising & Integrated division has taken over the blog this week to answer just that after noticing a change within the industry over the last year.

I have noticed that the marketing agency landscape has been changing and adapting over the last few years to mirror the changing needs of brands and consumers. In a market place where consumers can be influenced at such a range of touch points there is an interesting debate arising as to whether agencies should be truly integrated and a one stop shop for their clients, or specialists and experts in a particular media stream. As some big brands consolidate all of their marketing into one agency, equally some are asking for in depth knowledge of specific disciplines.

More and more agencies are developing new arms and up skilling by bringing in talent with specific skill sets. Traditional above the line agencies are working on shopper marketing briefs, shopper agencies are winning above the line briefs and digital is becoming an integral part of every agencies offering. However as more agencies are becoming fully integrated it has created an opportunity for very specific agencies to offer a different service. These agencies are offering in depth data and CRM, shopper strategies, above the line, technical build etc and also having a good level of success.

These developments have created new breeds of agency account handlers. Gone are the days where the divide between below the line and above the line is a border that can never be crossed! I have met plenty of account handlers who could be working on anything from a brand TV ad, to a new social media campaign along with delivering point of sale. Candidates are seeking fully integrated roles at fully integrated agencies, where they work on a range of disciplines and collateral. Account handlers are attracted to integration!

For agencies seeking the best talent in the market brands are important, but more so than ever, the work that the agency is doing for the brand is the defining factor, as to whether a candidate is attracted to the position. Those agencies that are really embracing true integration are not only going to be delivering a holistic approach to their clients, but also attract some great talent!

I still believe that despite all of these changes there will always be the need for specialist agencies who deliver an expert service in one area. However the way the industry is going it would seem that the future is fully integrated agencies and this is where the growth will continue.

Freelance New Starters

21 February 2014 | News & Events

February is nearly over and the time has flown by for us at Gemini, we welcomed Gemma Matthews at the start of last month who joined the Gemini Freelance division as a Manager to grow our new Client Side marketing desk which has already been making waves. However our Freelance team never stays still for […]

February is nearly over and the time has flown by for us at Gemini, we welcomed Gemma Matthews at the start of last month who joined the Gemini Freelance division as a Manager to grow our new Client Side marketing desk which has already been making waves.
However our Freelance team never stays still for long and they are once more adding more strings to their bow. In the last week we have had 2 new starters in the form of Rosie & Maddie who have joined us Resourcers.

Rosie Lutt – Resourcer – Client Side Freelance Division.

Rosie joins Gemini with a Marketing degree under her belt as well as experience in sales both in the UK and Ibiza. Rosie will be working closely with Gemma Matthews, Manager supporting her on our new Client Side Freelance roles.

 

 


Maddie Willis – Resourcer  Freelance Division

Maddie joins Gemini with previous project management experience booking visual artists for studio and advertising agencies. Maddie will be working alongside Andy Stone, Senior Consultant on Freelance Project Management & Production roles.

Gemini Search have a lot to offer a candidate looking to progress within the recruitment industry with an exceptionally friendly, fun, hardworking team we also have an amazing Management team who offer a broad and extensive range of experience. They are always willing to offer support and advice to anyone in the office.

We’d love to talk to anyone who is looking for their next move within recruitment and has a keen interest in the creative and marketing industries. Get in touch by Emailing Info@Gemini-Search.co.uk

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