News & Events
An insight into Innovation and the Future of Brand Agencies from Paul Phillips
With the launch of our new Brand and Design team, we had the pleasure of getting some insight into innovation and the future of brand agencies from Paul Phillips, one of the innovators behind the Orange brand who has recently been helping reinvent the products and services at Interbrand, one of the world’s largest branding agencies. […]Read More..
With the launch of our new Brand and Design team, we had the pleasure of getting some insight into innovation and the future of brand agencies from Paul Phillips, one of the innovators behind the Orange brand who has recently been helping reinvent the products and services at Interbrand, one of the world’s largest branding agencies.
Which of your own innovations are you most proud of?
I am proud of many things I’ve helped to innovate; helping to build the Orange brand and make mobile communications more than something for the wealthy few, like the launch of mobile banking in Hong Kong in 1999.
At sustainable design company The SEA, our own mobile centric social network Weglu, pre-figured and inspired the whole social networking revolution we see today. Back in 2006 (a few years before Twitter and Facebook embraced mobile) it gave consumers a platform to be better connected and together with their friends and families, it was a ground breaking innovation in its time.
Lastly, but not least, is the sensory work on wearables I worked on in collaboration with MIT MediaLab and Philips Design: a small device worn like a ring that helped people play a great game called Relax to Win. The game and wireless wearable used a biofeedback loop that trained them to relax and reduce your stress levels measured via a galvanic skin response sensor on the wireless device. The more relaxed the player, the more likely they were to win the game. Seeing anyone playing the game was amazing but when people with physical and mental health issues, who’d never before been able to play video games due to their limitations in using the game controls available then, suddenly being able to play simply by using their minds was truly inspiring.
From your experience of working with branding agencies, can you describe an approach that you have found effectively increases their influence at Management level?
The most effective way to influence the c-suite I’ve seen in action is linking business strategy directly to brand strategy and showing them how that affects their entire organisation and its stakeholders. Brand is more than just a marketing concern and when brand led culture is embedded across the company it leads to greater understanding of priorities and generates advocacy from customers, employees, shareholders and partners. Ultimately this leads to greater brand value, better customer experiences and a more sustainable business.
Of the challenges currently facing branding agencies, what would you say is particularly critical to their success over the next decade? What do they need to do to future-proof themselves?
They must continue to link brand to business strategy holistically. The offer from brand agencies must compete more and more with those from management consultancies in helping the c-suite to inspire and drive their businesses. This will be determined by the quality of the people they can hire. To be future-proofed they must differentiate with advice inspired by creativity and purpose coupled with a laser focus on innovation and leadership.
Looking for a job in Branding & Design or want to talk to someone about your current situation? Get in touch with Rachel Steele at firstname.lastname@example.org or give her a call on 0203 056 5515.
We have launched the Gemini Creative Council!
We now have 13 Consultants across Freelance and Perm that recruit in to the Creative and Design space so we have decided to launch the Gemini Creative Council. The group meets on a weekly basis to discuss all things Creative, whether this be a tough job brief or the latest trend in the market. Occasionally […]Read More..
We now have 13 Consultants across Freelance and Perm that recruit in to the Creative and Design space so we have decided to launch the Gemini Creative Council. The group meets on a weekly basis to discuss all things Creative, whether this be a tough job brief or the latest trend in the market.
Occasionally we have guest speakers come into the Gemini offices to talk to us about Creative and Design, including a great presentation from one of our freelancers last week on Motion Graphics. We are an open forum and love to hear and share our opinions.
We are off on a school trip to launch the council as a team today with the GCC heading to the Museum of Brands and Advertising where we will embark on a tour and an exclusive talk from the founder of the museum. Is this why we are the No.1 most fun small company to work for in the UK? Stay tuned to find out what the team gets up too.
If you are looking to fill a perm or freelance role in Creative and Design get in contact with the Gemini Creative Council’s President, Graham Symon at email@example.com or give us a call on 0203 056 5515
Why work for a Charity?
As we can see from the strong creative identities of the British Heart Foundation, Macmillan Cancer Support and Cancer Research UK, brand has become increasingly more important for Not for Profit organisations, which means there has never been a better time to join a creative team in the voluntary sector. Whether you come from a […]Read More..
As we can see from the strong creative identities of the British Heart Foundation, Macmillan Cancer Support and Cancer Research UK, brand has become increasingly more important for Not for Profit organisations, which means there has never been a better time to join a creative team in the voluntary sector.
Whether you come from a corporate background that’s extremely sales driven or an agency where the mind-set is very creative, your skills are extremely transferable to the charity sector. They are always looking for cross-sector collaborations and external expertise. With your previous work being more important than your previous company, joining a Not for Profit organisation is now the perfect opportunity for you to create work that doesn’t just sell a product but could potentially change the lives of those around you.
If you’re looking for a variation in your normal day to day routine and are keen for a career change then joining a Not for Profit organisation could be the right move for you. Charities are an amazing place to work. Think about how you’ll feel leaving work every day and knowing that you are making a positive difference in the world around you.
Here are our top 3 benefits you can expect when working in the Not for Profit sector:
Your work will help to raise awareness, spread the word and raise money for incredible causes. What could be more rewarding than knowing what you’re doing could potentially be saving someone’s life?
Variety of different work
Working on the design team at a charity gives you the opportunity to get involved in all aspects of an integrated campaign. Your day to day is never the same, one day you could be producing brochures and posters, the next working experiential design for events such as the Marathon and after that, web design, email templates and social media; the list is endless.
Make your mark
You will have the opportunity to work on a project from concept all the way through to the final result, it’s a great opportunity to make your mark on the organisation and gain new skills and experience.
Seb Twigden on our Not for Profit team, specialises in recruiting Junior through to Senior roles in Creative Design across online and offline. So if you’re ready to make a change in your career and want more information about the roles we have on at the moment give Seb a call on 0203 056 5515 or send him an email at firstname.lastname@example.org .
Gemini Search launches Branding and Design team
Gemini Search has recently welcomed a new asset to the team, Principal Consultant Rachel Steele who will be heading up the new Branding and Design team, which will be dedicated to recruiting for roles across Account Handling and Creative Strategy for the top agencies in London. Rachel has over a decade of previous experience working […]Read More..
Gemini Search has recently welcomed a new asset to the team, Principal Consultant Rachel Steele who will be heading up the new Branding and Design team, which will be dedicated to recruiting for roles across Account Handling and Creative Strategy for the top agencies in London.
Rachel has over a decade of previous experience working in recruitment, including six years as a Partner at F1 Recruitment LLP. Her background and experience in recruiting for both in-house and agency-side roles across communications, marketing, design and strategy fits perfectly within our highly successful integrated team.
She will be covering Brand and Design agencies across all sectors including brand consultancies, packaging agencies and design agencies. Her wealth of experience means that she will be working with candidates from Junior through to Senior Director across creative, client services, design and strategy.
If you are interested in discussing a role you have on at the moment or are looking for your next position in Branding and Design then get in contact with Rachel at Rachel.email@example.com or give her a call on 0203 056 7593 for an informal chat.
Making the move…In-House to Agency
Last month Gemini had a new addition to our freelance division, Anne McMeel who is working across freelance PR. Here she discusses three key differences between working as both an in-house recruiter and an agency recruitment consultant. Moving from a corporate in-house recruitment environment to a creative recruitment agency means having to look at things […]Read More..
Last month Gemini had a new addition to our freelance division, Anne McMeel who is working across freelance PR. Here she discusses three key differences between working as both an in-house recruiter and an agency recruitment consultant.
Moving from a corporate in-house recruitment environment to a creative recruitment agency means having to look at things in a different way. As an in-house recruiter my days meant high volume, fast paced methods to fill roles. Recruiting for a brand that people wanted to work for, made the job easier because the role sold itself. With nothing but the rumours that surrounded agency life, my curiosity got the better of me. I’ve always wanted to know what the true buzz of recruitment felt like so after 12 months of travelling, I took the leap of faith and joined Gemini. Here are three key differences between working in-house as a recruiter and in a creative recruitment agency.
1. The purpose of a phone screen
The level of questioning in an agency is much more thorough than in-house. In-house we phone screen, purely to qualify a candidate’s ability and assess their skills for the role… should this be the case? Here at Gemini it’s a way of getting to know the candidate, the places they’ve worked, the ones they’ve liked and the ones they haven’t, this way we can specifically match their dream roles to what we have on offer.
2. Create opportunities
Life is no longer about process, it’s about creating opportunities for yourself so when a job comes on it’s exciting! A new job to work on means a new chance for a placement whereas in-house this means another job to get through on your list of things to do. When you get a new job on, you’ve earned the position, it hasn’t been passed to you as process, it’s all yours because your client wants YOU to be the person that fills it.
In-house, getting a new job on is sometimes seen as just another job, and for some it’s not the end of the world if it gets put on hold. However, in an agency new jobs are a celebration! If a job goes on hold, it’s unfortunate; one less chance of a placement this month but when a job is filled in an agency, there is a fantastic celebration; clapping in our case, in-house…you’re just doing your job!
If you work in Freelance PR, I’d love to have a chat. Email me on firstname.lastname@example.org or call 0203 762 2449.
Gemini Search are the Sunday Times 8th Best Small Company to work for!
We are extremely excited to announce that we have ranked at number 8 on the Sunday Times 100 Best Small Companies to work for list 2015. We are one of only 707 companies in the UK to gain accreditation and are the 5th highest recruitment company to make it on to this highly prestigious list. […]Read More..
We are extremely excited to announce that we have ranked at number 8 on the Sunday Times 100 Best Small Companies to work for list 2015. We are one of only 707 companies in the UK to gain accreditation and are the 5th highest recruitment company to make it on to this highly prestigious list. This highly coveted award covers every industry and sector in the UK, and is a rigorous process consisting of long detailed submissions, and every member of staff receiving anonymous questionnaires to share their views on how Gemini Search operates.
The Best Companies accreditation survey places great emphasis on the views of employees, with the ranking being awarded based on the scores achieved from feedback on areas such as, Personal Growth, Wellbeing, Giving Back, Belonging and Leadership.
Managing Director, Michelle Watson comments on Gemini’s success,
“Being recognised as one of The Sunday Times Best 100 small companies to work for in only our third year of business is a phenomenal achievement. It represents the real essence of our organisation; the people. I’m extremely proud to be part of a company that has created such a unique and inspiring culture; where the employees invest incredible time and effort into everything we do. This listing is testament to Gemini’s success and something the whole team can take pride in.”
Formed in 2011, we are already at 59 permanent staff and this is the first year we have submitted ourselves for the award; we have been ranked with a three star accreditation and this is a great accolade for us in only our third year of business.
Reflecting on Gemini’s success, Chairman, James Caan CBE states,
“This is a real achievement for a business that’s just in its third year and I’m delighted that recognition has been given for what’s at the heart of our business values; investing in our people. Successful businesses are all about people, and this accolade is testament to Gemini who have created an environment that their staff want to work in; one that promotes passion and drive, but most importantly helps them to achieve their career aspirations.”
To celebrate our success we offered one of our employees the chance to attend the prestigious awards event with our Senior Management team by having a Golden Ticket Draw, the lucky winner was Principle Consultant, Leanne Weir on our Freelance Client Side team, who was shocked and extremely excited to attend the black tie event hosted by none other than Ben Shepherd at Battersea Evolution in London.
We celebrated further by having a champagne reception with the whole team at the Prince of Wales Feathers pub in Fitzrovia, before our senior management team headed off to the event, this was a great way to congratulate everyone at Gemini who made it possible to win this award, we are extremely proud of all of our staff who make Gemini a fantastic place to work.
The full list of Sunday Times 100 Best Small Companies to work for 2015 is out on 8th March 2015 and can be viewed here along with previous winners over the years.
If you are interested in joining one of the Sunday Times 100 Best Small Companies to work for get in contact with us here; email@example.com or give us a call on 0203 056 5515 for an informal chat.
8 advantages to using a recruitment agency in your job search
Looking for a new job can be daunting and time consuming, scrolling through job boards, writing multiple CVs and cover letter after cover letter. Here are 8 advantages to using a recruitment agency, 1. Strategy Starting your job search can be incredibly time consuming and difficult; even more so when you’re not sure exactly what […]Read More..
Looking for a new job can be daunting and time consuming, scrolling through job boards, writing multiple CVs and cover letter after cover letter.
Here are 8 advantages to using a recruitment agency,
Starting your job search can be incredibly time consuming and difficult; even more so when you’re not sure exactly what it is you’re looking for. We can tell you which brands and roles you are most suited too and target your search so you don’t waste your time.
We offer practical advice on CV writing and interview preparation to make sure you show yourself in the best possible way, and due to the knowledge we have on job descriptions and the companies we work with, we can make sure you talk about the right areas in your interview. We will manage the total job search journey and always keep you up to date on how it’s going.
All of our consultants are specialists in their markets, therefore we can offer unrivalled knowledge of businesses, and what’s going on in the market place to help you make the right choice for your next move. We are able to share market trends and give advice on what opportunities are out there.
Working with a recruitment agency will open up opportunities that you didn’t know were out there. We work exclusively with a lot of clients that won’t post their current roles on job boards, so the only way you’ll hear about them is through us.
We meet with every single candidate to get to know them and their personalities so we can pull together a strategy that will find them the perfect role, so that we not only place you in the right role but in the right cultural fit as well.
When it comes to salary and package negotiation, it can be difficult and uncomfortable to negotiate with the client and ultimately you could end up settling for less than you’re worth; that’s where we come in, we have experience of 3rd party negotiating and will always strive to get you the best.
Looking for a new job is daunting but handing your resignation over to your current employer can be tough, whether you love or hate the company you’re working for, we can help advise and talk you through the resignation process so that you leave work with relationships intact.
We will help you compare multiple offers (from whatever sources) to make sure that you decide on the best role for you. We will also help you to gracefully decline job offers that you don’t feel were quite right for you so that you always create bridges you may wish to recross in the future.
We specialise in Advertising and Integrated, Digital, Client side and Freelance recruitment. We work across a huge spectrum of roles and have won numerous awards in just three short years, including Best Newcomer; MARAs 2012 & Best Integrated Agency; MARA 2013, reached number 74 on the Recruiter Hot 100 list 2014 and are one of the Sunday Times 100 Best Small Companies to work for 2015. Let us help you find your perfect career by getting in touch with us here – firstname.lastname@example.org or call us on 0203 056 5515.
Top Tips for Submitting your UX Portfolio
The Digital Division at Gemini is ever growing and with the launch of our new Technology team, Manager, Dustin Smith gives his do’s and don’ts when putting together your UX CV and submitting your portfolio. Your personal statement This is your opening and catches the reader’s attention, keep it short and sweet. Two to three […]Read More..
The Digital Division at Gemini is ever growing and with the launch of our new Technology team, Manager, Dustin Smith gives his do’s and don’ts when putting together your UX CV and submitting your portfolio.
Your personal statement
This is your opening and catches the reader’s attention, keep it short and sweet. Two to three lines that highlight your passion for UX. Use short positive statements and tell your reader where you would like your career to go.
It is extremely important to list work experience in chronological order so that your most recent work is at the top. Remember to be clear and concise when describing your previous work; a short description of the brief and the technologies used is enough to give the reader an overview and show them your skills
Remember that you don’t need to include every project you have ever worked on, choose a diverse set of projects that best show off your skills; be selective. The biggest mistake candidates make is being too vague and unclear which distracts the reader.
Submitting your portfolio
It’s vital that when submitting your portfolio that you aren’t breaching any disclosure agreements between yourself and your previous employers. If it is confidential then it should not be in your portfolio; if you have to think twice about adding it, then it’s best to leave it out. You can discuss your work further during the interview process without having to include it in your portfolio, make sure you use finished screen shots only (public).
Last but not least,
Include something interesting about yourself, you’re not a robot and it’s vital that your potential employer sees this, add a few lines about other hobbies you have that don’t necessarily revolve around tech.
If you want to talk through your current situation, get in contact with Dustin; Dustin@gemini-search.co.uk for an informal chat. He specialises in recruiting for roles at all levels, across Tech and UX.
What is PR?
What is PR? To give an extremely simple definition, Public Relations is essentially the art of managing and enhancing the perception of a company or brand by its audiences, through a variety of communications channels. Under the slightly wider Communications banner, these practices can be split down into specific disciplines such as Internal Communications (communicating […]Read More..
What is PR?
To give an extremely simple definition, Public Relations is essentially the art of managing and enhancing the perception of a company or brand by its audiences, through a variety of communications channels.
Under the slightly wider Communications banner, these practices can be split down into specific disciplines such as Internal Communications (communicating with employees & stakeholders), Media Relations (communicating with journalists), Public Affairs (communicating with government to influence policy), Investor Relations (communicating with investors), Digital Communications (managing social media channels such as twitter) and Financial Communications (communicating with financial media on the fiscal elements and performance of a business).
Also, Public Relations can be split into corporate (encompassing all of the above), business to business and consumer, which focuses more on managing communication between an organisation or brand and the general public.
Why should you consider a career in PR?
Public Relations is an extremely varied industry to get into; all companies – big or small – need PR, so there will be a lot of businesses looking for the best talent across a multitude of sectors. Also, career development and promotional opportunities are generally good, although it can be very competitive, particularly at the beginning of your career. If you have a passion for media and like to know what’s going on in the world around you, or have a keen interest in business and finance, then PR would certainly be an industry worth exploring.
What skills do you need to pursue a job in PR?
To have a successful career in PR you’ll need to have excellent communication skills, both verbal and written, as employers will be looking for candidates who are able to communicate effectively with journalists, write and edit press materials and create engaging content; finding creative ways of telling the company’s story. A hugely important part of PR is the ability to network and build strong relationships with your key stakeholders, so confidence and the art of persuasion are also good attributes to have. No two days are likely to be the same so you’ll need to be able to multitask, be able to work under pressure and work to strict deadlines.
Degree wise, there isn’t a need to have studied PR at University, however it is becoming increasingly popular. The CIPR, the professional body for PR, states that it is now the third most popular industry for graduates to pursue as a career.
In-house vs Agency
These are terms that you will commonly hear in the world of PR (or Client Side vs Consultancy). Working in-house means that you will work exclusively for one company, often alongside the marketing team, and will be expected to know the business inside out. You’d likely start as a PR Executive/Communications Executive at the entry level end with progression all the way up to Communications Director/PR Director. Agency–side, on the other hand, you’ll be working with numerous clients possibly across different sectors too, often beginning with an internship, with permanent roles starting from Junior Account Executive to Director.
For more information, I would recommend reading ‘How to Get a Job on PR’ by Sarah Stimson.
If you’re just starting out or simply want to talk through your current situation, get in touch with Seri Davies, email@example.com; a consultant on our PR team for an informal chat. She specialises in recruiting for PR and Communications roles at all levels, across corporate communications, with sectors including healthcare, telecoms, publishing, financial and professional services.
Thinking of going freelance? Now could be the perfect time!
What is digital marketing? Digital marketing is the promotion of products or brands using digital media such as the web, social media channels, mobile phones and electronic billboards, as well as via digital television and radio channels. Those ads that pop up when you’re watching sleeping cats on YouTube…that’s digital marketing! Why should you consider […]Read More..
What is digital marketing?
Digital marketing is the promotion of products or brands using digital media such as the web, social media channels, mobile phones and electronic billboards, as well as via digital television and radio channels. Those ads that pop up when you’re watching sleeping cats on YouTube…that’s digital marketing!
Why should you consider a freelance position in digital marketing?
How many of you use your smartphone or tablet to shop online? The answer is going to be most of you. This year the UK has become the most mature ecommerce market in Europe, with 28% of consumers using smartphones for shopping and mobile commerce accounting for £7.9bn of a total £45bn in online sales. With figures like these it’s no surprise that the demand for digital marketers has increased and will continue to increase in 2015, which means the demand for freelancers with digital skills is also increasing.
Companies & brands are advertising more and more through digital media, so if you have skills in Content, SEO/SEM, Analytics, Social Media, or PPC then 2015 can be a fantastic year for you.
The benefits of being a freelancer are endless, however freelancing isn’t for everyone; some find the lack of routine and steady income daunting, but for others it is the perfect opportunity to break free and take control of your workload. If you were hesitant before then check out these reasons why freelancing could just be right for you:
The first advantage of becoming a freelancer if that you can work whenever you want. Want to lie in until midday? You can do that! You can choose to work during your most productive hours which don’t always fall in during regular business hours.
You decide which clients and which projects you want to work on, so you have the opportunity to say yes to projects that really excite you, and no to the one’s that won’t. You have the freedom to decide.
As a freelancer you have the benefit of being able to use your skills across a variety of different role and you will learn new skills out of necessity that you may not gain as a permanent employee.
Your income is your responsibility and only you can decide how much you’re worth, and how much you’re willing to work for. There is no end to how much money you can earn as a freelancer, and typically freelance day rates tend to be higher in order to compensate for the lack of job stability.
Leanne Weir – who works alongside Gemma Matthews & Anastassia James on our Client Side freelance division – specialises in recruiting for Digital Client Side roles at all levels on a contract and freelance basis. To find out more about the roles the team have on at the moment, get in contact with Leanne for an informal chat, firstname.lastname@example.org
- Digital Campaign Project Manager
- £30000 - £40000 per annum
- Creative Account Executive
- £25000 - £27000 per annum + + Good Benefits
- Global Corporate Communications Manager
- £42000 - £45000 per annum + great benefits
- Digital Designer
- £32000.00 - £33000 per annum
- Lead Digital Designer
- £30000 - £33000 per annum + Good Benefits
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