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The Gemini Search team Bake Off for the Stroke Association

29 May 2015 | News & Events

Gemini Search bake off for the Stroke Association

As part of our CSR initiative here at Gemini, some members of the team took part in a bake day in association with The Cookery School, who very kindly gave us the use of their kitchen free of charge and the help of professional chefs! The aim of the day was to bake 500 cupcakes; […]

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As part of our CSR initiative here at Gemini, some members of the team took part in a bake day in association with The Cookery School, who very kindly gave us the use of their kitchen free of charge and the help of professional chefs! The aim of the day was to bake 500 cupcakes; no easy feat but the team smashed their target and came away with an incredible 550 cupcakes! They then went out to sell them to agencies in London to raise money for the Stroke Association. We would like to thank all of the amazing people that bought them (we hope they were as good as the team boasted) and helped us to raise over £600!!

The group had a fantastic time, got a little messy and learnt a few new skills along the way so again we would like to give a huge thank you to The Cookery School for letting us do this free of charge and raise money for our charity partner of the year, the Stroke Association.

To find out more about what the team got up to take a look at our Twitter page here and if you would like to donate to this incredible cause please visit our Just Giving page.

Gemini go Skydiving!

28 May 2015 | News & Events

Gemini go skydiving

As part of Action on Stroke month, some of the Gemini Search team went skydiving! They made the incredibly brave decision to take part in a sponsored skydive to raise money for our charity partner of the year, the Stroke Association. We are extremely proud of Ross Summers, Natalie Hunter, Maddie Willis and James Stubbs for […]

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As part of Action on Stroke month, some of the Gemini Search team went skydiving! They made the incredibly brave decision to take part in a sponsored skydive to raise money for our charity partner of the year, the Stroke Association. We are extremely proud of Ross Summers, Natalie Hunter, Maddie Willis and James Stubbs for taking the plunge and raising an incredible £2,126.17!

Take a look here to see how the team got on,

If you would like to make a donation to this incredible cause please visit our Just Giving page

We’re supporting the Stroke Association’s Back to Work Project

27 May 2015 | News & Events

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As part of Action on Stroke Month, we are running a four week placement in conjunction with the Stroke Association to help a young stroke survivor rebuild their confidence and gain valuable skills to get back to work. One in four strokes in the UK happen in people of working age but with the right […]

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As part of Action on Stroke Month, we are running a four week placement in conjunction with the Stroke Association to help a young stroke survivor rebuild their confidence and gain valuable skills to get back to work.

One in four strokes in the UK happen in people of working age but with the right support and guidance many people can successfully return to work after a stroke.

“At first I was nervous about working in an office but the Gemini Search team were really supportive,” said Rachel Lederman, 25, who had strokes in 2010 and in January this year:

“I’m working flexibly- three days a week for five hours a day so I can manage my fatigue. I’m learning to use new IT systems and working with different teams – gaining skills I wouldn’t have had a chance to develop otherwise. My confidence has gone through the roof.

“The Stroke Association’s Back to Work Project has given me a unique opportunity. The workshops I’ve been on and advice and guidance has been a really great experience and helped me feel prepared for returning to work.”

Work can be vital to boost confidence and self-esteem and regain a sense of normality following a stroke.

Jo Jewitt, Associate Director, Operations here at Gemini Search says: “With the Stroke Association being our charity of the year and myself and other members of the Gemini team having been affected by stroke, we were keen to show our support and help a stroke survivor return to work. Rachel has joined our operations team and we are pleased she is finding the experience valuable. The work placement has helped raise awareness of stroke within our organisation and has given other members of the team the opportunity to induct and train a new starter. The Stroke Association’s Guide for Employers has been an invaluable resource to help us prepare for the placement and ensure we are providing Rachel with the support she needs.”

Get involved! The Stroke Association are looking for partners to offer vital work placements that can make a huge difference to someone’s recovery from stroke. If your business would like to offer a work placement or you want more information on the Stroke Association’s scheme, please get in touch with Kate Pieroudis here,

E: kate.pieroudis@stroke.org.uk

T: 0207 9401353

Current Trends in Digital Communications

21 May 2015 | News & Events

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If you missed the first of our two-part series on Digital Communications, take a look here. In the second part, we speak again to Danielle Macedo, Digital Content Producer at Westminster University on current trends in digital marketing.  Danielle, how does digital marketing tie in with PR? Online reputation management is now a challenge and […]

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If you missed the first of our two-part series on Digital Communications, take a look here. In the second part, we speak again to Danielle Macedo, Digital Content Producer at Westminster University on current trends in digital marketing.

 Danielle, how does digital marketing tie in with PR?

Online reputation management is now a challenge and a priority for any organisation, as information is published quickly and everyone is keen to share opinions about their experiences with brands on social media channels. In terms of crisis management, we now no longer have the luxury of the 12 hour window before the bad news hits tomorrow´s papers.

However, this immediacy also represents a great opportunity to transform customers into brand ambassadors. Through effective real-time responses from brands, negative experiences can quickly be turned positive.

Digital forms a key element of any PR strategy when it comes to influencing stakeholders directly. PR professionals now need to engage with journalists and leaders online, as well as build relationships with bloggers and opinion-makers.

Finally, PR measurement has always been a controversial topic. The current online tools available (e.g. Google alerts, Google trends, web and social media analytics tools and page rank checker) help to change this scenario and measure KPIs effectively.

What trends are you currently seeing at the moment?

Content marketing should remain as a key element in any digital marketing strategy and there is definitely a growing demand for videos, social and mobile content. Social media has been playing an increasing role in SEO and so has mobile experience, as Google has continued to invest in mobile search.

Display advertising has also been growing, especially due to programmatic tools/remarketing campaigns. As we can see from Google’s project Art, Copy and Code, brands have been increasingly using rich media ads and integrating them with social media to connect with customers through storytelling. Despite low CTR, display still works really well for raising brand awareness.

 Danielle Macedo is a Digital Content Producer at the University of Westminster where she is responsible for the Business School’s digital communications strategy. She is also the University’s Digital Marketing Institute’s Lecturer.

Our PR team are always looking for talented people to work in digital communications, if you’re looking for a new role or want to talk through your current situation get in touch with Seri Davies at seri@gemini-search.co.uk or give the team a call on 0203 056 5515.

How to pursue a career in Digital Communications

14 May 2015 | News & Events

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The PR team here at Gemini, alongside industry experts, have seen how the PR industry has become more integrated with overlaps in media, PR, social media and advertising as Richard Edelman, President and CEO of Edelman has recently highlighted. In the first of a two part series, Seri Davies Consultant at Gemini Search speaks to […]

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The PR team here at Gemini, alongside industry experts, have seen how the PR industry has become more integrated with overlaps in media, PR, social media and advertising as Richard Edelman, President and CEO of Edelman has recently highlighted. In the first of a two part series, Seri Davies Consultant at Gemini Search speaks to Danielle Macedo who comes from a traditional marketing and PR background on her role as a Digital Content Producer at Westminster University, what skills she needs to be successful in her job and the role that digital marketing plays in PR.

Danielle, why did you choose to pursue a career in digital communications / digital marketing?

Digital is a growing, dynamic and precise area. It is truly exciting that we can now define accurate data-driven profiles for individual audiences, track user journeys from first interaction to final action and analyse and optimise campaigns in real-time.

Having come from a traditional PR and Marketing background, I have always been passionate about creative and innovative campaigns but the opportunity of measuring these campaigns accurately and being able to demonstrate return on investment (proving to the doubters that our work is truly effective and valuable!) is what fundamentally attracted me to digital – Something that is also the case for most of my students.

The real impact of an effective online strategy goes beyond awareness and engagement though. At a recent event, Google’s Director of Performance said that one in every five purchases in the UK are made online, and the internet retail market growth in 2013 was almost nine times higher than the overall retail growth last year.

What skills do you need to be successful in your role?

For both my Lecturer and full-time role at the University of Westminster, I need to constantly keep on top of digital marketing trends and technologies; this is a market and field that changes every day.

Every digital strategist needs a good understanding of SEO and PPC, display, email marketing, social media, mobile and analytics but, beyond these more technical skills, they also need to have strong editorial and storytelling abilities including content planning, production and editing. All of these skills form part of my role in one aspect, but I do tend to focus on my teaching topics (e-mail marketing, display and analytics) as specialisms.

The University is a large and complex organisation, we have the challenge of developing a digital plan tailored to a diverse range of stakeholders, including 20,000 students from more than 150 countries, 2,500 staff members, our alumni community, researchers, entities, journalists, charities, sponsors and businesses worldwide. Westminster Business School is also one of the largest faculties of the University so my role requires strong analytical and planning skills. To execute these I also need to have familiarity with increasingly sophisticated CMS systems, analytics and marketing automation tools.

Danielle Macedo is a Digital Content Producer at the University of Westminster where she is responsible for the Business School’s digital communications strategy. She is also the University’s Digital Marketing Institute’s Lecturer. Look out for the second part in the series on Current Trends in Digital Communications on Thursday 21th May 2015.

Our PR team are always looking for talented people to work in digital communications, if you’re looking for a new role or want to talk through your current situation get in touch with Seri Davies at seri@gemini-search.co.uk or give the team a call on 0203 056 5515.

The Gemini Search team attend Marketing Week Live 2015

7 May 2015 | News & Events

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Last week Gemini Search exhibited at Marketing Week Live, an event that reflects marketers’ biggest opportunities, threats and challenges. We were at the event to offer advice on how to start your freelance career, current opportunities in the market and help with those hard to fill vacancies. The team are incredibly pleased to have been […]

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Last week Gemini Search exhibited at Marketing Week Live, an event that reflects marketers’ biggest opportunities, threats and challenges. We were at the event to offer advice on how to start your freelance career, current opportunities in the market and help with those hard to fill vacancies. The team are incredibly pleased to have been able to offer hands on advice to anyone looking for a change in career, or more information on the current market and meet such wonderful people within the marketing community.

We also ran a twitter competition for attendees of the event to win an iPad Mini and all we asked in return was that they tweet us using the #MWL2015GEM. We had some amazing comments and feedback from the attendees on the tremendous job we were doing and how lovely our staff are. The team had a great day, meeting incredible people and we are very excited to announce that the winner is Saskya Monchar, one iPad Mini coming your way!

Gemma Matthews, Manager of our Freelance Digital Client side division who organised the event said,

“We had different types of people come and chat to us on the stand wanting more information about freelancing, what the market is doing at the moment, help with LinkedIn and of course to find out how they could win that iPad mini!! The Gemini team were fantastic and the response we had on social media was something we can all be proud of. Thank you Team and we look forward to next year!”

Here’s a recap of our top reasons why a freelance career could be the perfect move for you, read the full blog post here.

1. Flexibility

The first advantage of becoming a freelancer is that you can work whenever you want, wherever you want and it’s up to you to decide if you want to make the commitment to do the work. You have the flexibility to work during your most productive hours which don’t always fall in during regular business hours.

2. Control

You decide which clients and which projects you want to work on, so you have the opportunity to say yes to projects that really excite you, and no to the one’s that won’t. You have the freedom to decide.

3. Variety

As a freelancer you have the benefit of being able to use your skills across a variety of different roles and you will learn new skills out of necessity that you may not gain as a permanent employee.

4. Earnings

Your income is your responsibility and only you can decide how much you’re worth, and how much you’re willing to work for. There is no end to how much money you can earn as a freelancer, and typically freelance day rates tend to be higher in order to compensate for the lack of job stability.

If you missed us last week and are looking for your next freelance opportunity or have a vacancy you’re having trouble filling, get in contact with the team on 0203 056 5515 or send us an email at MWL2015@gemini-search.co.uk. Gemini Search operates across distinct markets, recruiting for perm and freelance roles both in-house and agency side.

Sustainability and its Impact on Brand Value

30 April 2015 | News & Events

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The Branding team at Gemini Search work with a number of agencies that have sustainability at the heart of their values, so this topic is always high on our agenda. We wanted to get an experts opinion on a number of questions the team have been discussing recently. So we got some insight from Dorothy […]

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The Branding team at Gemini Search work with a number of agencies that have sustainability at the heart of their values, so this topic is always high on our agenda. We wanted to get an experts opinion on a number of questions the team have been discussing recently. So we got some insight from Dorothy Mackenzie, London CEO of global design and innovation consultancy, Dragon Rouge. Here she talks to us about what brands stand to gain from developing their sustainability and how they can successfully motivate consumers to change their behaviour.

Which brand do you think has made a real impact by successfully increasing their sustainability credentials?

At a massive, global level, Unilever, with their Sustainable Living Plan, is the leader within consumer brands in terms of integrating sustainability thinking and ambitions at the heart of their brands. For brands like Knorr, Dove and Lifebuoy, sustainability actions support the brand purpose and help deliver the brand benefits in a credible way. Unilever has not only been taking action behind the scenes in areas such as supply chain improvements and reductions in the social and environmental impact of product use, they have also been normalising sustainability improvements by making them visible through their brand, such as with the compressed deodorant cans used in brands like Dove.

On a much smaller scale there are a wide range of brands making a significant contribution to making sustainability acceptable, normal and desirable. From Method, in homecare, who have made more sustainable packaging aesthetic and contemporary, to Nudie Jeans who are offering to repair jeans to extend their life and finally Marks & Spencer who are encouraging us to ‘Schwhop’ our unwanted clothes.

What stands to be gained by businesses that develop their brand’s sustainability values?

There is increasing evidence that points to a correlation between businesses that genuinely build sustainability into their business practices and into their brands, and the overall success of the business performance – in particular good management and innovation. Brands that take a long term view – which is essential with sustainability-oriented thinking – are more likely to anticipate the need for change and to build in the resilience that will be needed to adapt to different supply conditions or changing consumer expectations. Simply, they will be better prepared for the future.

How can brands successfully motivate their consumers to change their behaviour, avoiding “greenwashing” a potentially cynical audience?

The best way to encourage people to change their behaviour is to offer them better, more appealing alternatives – ones that are attractive for reasons beyond simply being more sustainable. A BMWi is an appealing offer; the fact that electric cars are less damaging for the environment is an important consideration, but the appeal of the offer goes far beyond this – it is cool, aspirational and very modern, so is an attractive ‘identity statement’ in addition to being responsible. On a more mundane level, brands can help address important issues like food waste by inspiring their consumers with recipes that help use up leftovers, or by offering smaller pack sizes that reflect contemporary buying and eating habits. So behaviour change does not need to involve lots of environmental claims – and communication may not even mention sustainability.

Our Branding & Design team are always interested in hearing from Brand Consultants with a passion for sustainability, get in touch with Rachel Steele at rachel.steele@gemini-search.co.uk or give her a call on 0203 056 5515 to talk through your current situation.

The modern day social media professional

24 April 2015 | News & Events

The modern day social media professional

Paidraic Carey, Consultant at Gemini Search talks about how the social and content market has changed, what agencies are now looking for in their social media candidates and the types of roles he recruits into the market. ‘Over the last 18 months there has been a massive boost in Social Media and Content and I […]

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Paidraic Carey, Consultant at Gemini Search talks about how the social and content market has changed, what agencies are now looking for in their social media candidates and the types of roles he recruits into the market.

Over the last 18 months there has been a massive boost in Social Media and Content and I have witnessed first-hand a lot of our agency clients begin to establish dedicated departments; some going as far as to purchase dedicated social agencies and really invest heavily in the Social Media and Content Marketing world.

After watching the market grow and evolve, I have first-hand knowledge of how our clients now need to evolve their approach to cope with the demands of their clients, the evolution of the specialism and the types of people they now need to hire. Having been hands on with building teams for these agencies, the digital team here at Gemini have come to notice that to be successful in social you no longer need a degree as is common in most advertising roles, it’s more important that you are creative, adaptable, resourceful, analytical and most of all passionate about the market.

These roles are no longer just about the moderation of social channels and posting pictures of cats in precarious positions to get a response. They are the first resource people visit to gain information, complain about a product or service or give someone praise.

Being able to create engaging content, understand demographics and having a social media strategy that underpins every aspect of advertising is now the key. It’s no longer an afterthought or an add-on and is now the major component for many agencies; everything has to be made around this to make sure campaigns translate across social platforms.

This now involves a number of key people;

-          Social Account Handlers

-         Social Media Managers/Content Managers/Community Managers

-         Social Strategists/Planners

-         Social/Content Editors

This market is growing at an ever increasing rate and it’s only going to get bigger, so here at Gemini we are always looking for passionate, resourceful and creative people to work in social and content.’

Sound like you? If you are interested in discussing a role you have on at the moment or are looking for your next role in Social and Content then get in contact with Paidraic Carey at paidraic@gemini-search.co.uk, on LinkedIn or give him a call on 0203 056 5515 for an informal chat.

3 Key Factors to include in your Social Media Strategy

10 April 2015 | News & Events

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It’s 2015, and no surprise that social media has been a complete game-changer for marketers; the likes of Twitter, Vine & now the release of both Meerkat and Periscope have fundamentally changed the way customers are being influenced. Fifty seven percent of the decision making process is now made before any interaction with the brand […]

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It’s 2015, and no surprise that social media has been a complete game-changer for marketers; the likes of Twitter, Vine & now the release of both Meerkat and Periscope have fundamentally changed the way customers are being influenced. Fifty seven percent of the decision making process is now made before any interaction with the brand itself and this alone has completely changed how we as marketers connect with our customers. Why? Because consumers are engaging with each other directly through social media, cutting us out of the conversation.

Many brands are still making the mistake of using social media as just another platform to push sales, their marketing messages and content for the sake of it. There’s a huge pressure to be on social media and understand it but instead of doing the research, we’re posting blindly so we can be seen to be doing the most throughout our competitors but this actually leaves us with no tangible results. We’re not giving enough thought to what we are doing and why.

So we have come up with 3 key factors that will ensure you are getting the most out of your social media strategy.

Less is more

You’re pushing out 20 tweets a day, 5 LinkedIn statuses and 3 Facebook updates then balling your fists in frustration when nothing happens. Remember that less really is more, think about who is reading your updates, what are they getting from your content and is it adding value to their lives? Those are the people that you want to target, having a large following is great but only when they are people who are actually interested in what you have to say. Quality content is going to attract the right followers.

Engagement

This is key to your social media strategy. All these conversations are already happening without you and you can’t control them so the best way to show your consumers that you care about them is to get involved in the conversations, at least this way you’re a part of them.

To remain visible and a part of the conversation make sure you participate often. Don’t ignore people that reach out to you. Before social media if someone wrote you a letter with praise or a complaint you had hours, even days to respond. However now the limit is generally an hour before people completely write you off and the ideal response time is the first 15 minutes.

Measure & evaluate

Are you tracking your social media activity and do you understand what it all means? There are a lot of tools out there designed to measure your social media but do you know what it is your supposed to be measuring. Comments? Likes? Retweets? Shares? It’s all dependant on how your strategy is designed but the first thing to think about if you’re unsure is who? Who’s sharing, commenting and talking about you? You need to evaluate for yourself what’s working and what’s not then build your strategy with these people in mind.

Hopefully these tips have been helpful to anyone putting together a social media strategy for their business. We’d love to hear your thoughts so get in touch with us on LinkedIn & Twitter and tell us the key factors you include in your social media strategy.

Brands Jump Upon April Fools Day To Produce a Range of Content

1 April 2015 | News & Events

Clear Marmite

With companies from a range of industries all now vying for highly coveted social media engagement, any opportunity to earn exposure around on-trend topics is seen as invaluable by Brand Managers. As such, it’s no surprise that April Fools Day has seen a plethora of content produced by companies to show that they are the […]

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With companies from a range of industries all now vying for highly coveted social media engagement, any opportunity to earn exposure around on-trend topics is seen as invaluable by Brand Managers.

As such, it’s no surprise that April Fools Day has seen a plethora of content produced by companies to show that they are the “fun and engaging” brands that they want you to think they are.

There are too many to put on one post, but below is a selection of some of the most creative (and silly) from the team at Gemini.

Shoe company @MizMooz has launched the ‘Selfie Shoe’.

@Homebase_uk has launched Rainbow Paint.

 

@marmite has created a unique new “clear” version of it’s product as psychologists say “eating dark-coloured foods for breakfast can provoke feelings of negativity”.

 

@Dominos_UK has created the worlds first driverless delivery, or as they put it “the world’s 1st Auto-Nom-Nom-Nom-ous”… oh dear.

 

@GreggstheBakers has created the worlds first (hearing a lot of that phrase today) sausageless sausage rolls for vegetarians.

 

@Hailo has created “Hailo Piggyback” the new way to get around town.

 

@PetsatHome has today launched the UK’s first self-service checkouts for dogs, following a successful trial in the North West.

 

@pizzahutuk has produced a scratch and sniff menu, making sure Domino’s don’t steal all of the pizza related limelight.

We love to hear your thoughts on all things creative! Get in touch with us via twitter to let us know what your favourite April Fools content has been.

Marketing Week Live 2015

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