News & Events
What is PR?
What is PR? To give an extremely simple definition, Public Relations is essentially the art of managing and enhancing the perception of a company or brand by its audiences, through a variety of communications channels. Under the slightly wider Communications banner, these practices can be split down into specific disciplines such as Internal Communications (communicating […]Read More..
What is PR?
To give an extremely simple definition, Public Relations is essentially the art of managing and enhancing the perception of a company or brand by its audiences, through a variety of communications channels.
Under the slightly wider Communications banner, these practices can be split down into specific disciplines such as Internal Communications (communicating with employees & stakeholders), Media Relations (communicating with journalists), Public Affairs (communicating with government to influence policy), Investor Relations (communicating with investors), Digital Communications (managing social media channels such as twitter) and Financial Communications (communicating with financial media on the fiscal elements and performance of a business).
Also, Public Relations can be split into corporate (encompassing all of the above), business to business and consumer, which focuses more on managing communication between an organisation or brand and the general public.
Why should you consider a career in PR?
Public Relations is an extremely varied industry to get into; all companies – big or small – need PR, so there will be a lot of businesses looking for the best talent across a multitude of sectors. Also, career development and promotional opportunities are generally good, although it can be very competitive, particularly at the beginning of your career. If you have a passion for media and like to know what’s going on in the world around you, or have a keen interest in business and finance, then PR would certainly be an industry worth exploring.
What skills do you need to pursue a job in PR?
To have a successful career in PR you’ll need to have excellent communication skills, both verbal and written, as employers will be looking for candidates who are able to communicate effectively with journalists, write and edit press materials and create engaging content; finding creative ways of telling the company’s story. A hugely important part of PR is the ability to network and build strong relationships with your key stakeholders, so confidence and the art of persuasion are also good attributes to have. No two days are likely to be the same so you’ll need to be able to multitask, be able to work under pressure and work to strict deadlines.
Degree wise, there isn’t a need to have studied PR at University, however it is becoming increasingly popular. The CIPR, the professional body for PR, states that it is now the third most popular industry for graduates to pursue as a career.
In-house vs Agency
These are terms that you will commonly hear in the world of PR (or Client Side vs Consultancy). Working in-house means that you will work exclusively for one company, often alongside the marketing team, and will be expected to know the business inside out. You’d likely start as a PR Executive/Communications Executive at the entry level end with progression all the way up to Communications Director/PR Director. Agency–side, on the other hand, you’ll be working with numerous clients possibly across different sectors too, often beginning with an internship, with permanent roles starting from Junior Account Executive to Director.
For more information, I would recommend reading ‘How to Get a Job on PR’ by Sarah Stimson.
If you’re just starting out or simply want to talk through your current situation, get in touch with Seri Davies, firstname.lastname@example.org; a consultant on our PR team for an informal chat. She specialises in recruiting for PR and Communications roles at all levels, across corporate communications, with sectors including healthcare, telecoms, publishing, financial and professional services.
Thinking of going freelance? Now could be the perfect time!
What is digital marketing? Digital marketing is the promotion of products or brands using digital media such as the web, social media channels, mobile phones and electronic billboards, as well as via digital television and radio channels. Those ads that pop up when you’re watching sleeping cats on YouTube…that’s digital marketing! Why should you consider […]Read More..
What is digital marketing?
Digital marketing is the promotion of products or brands using digital media such as the web, social media channels, mobile phones and electronic billboards, as well as via digital television and radio channels. Those ads that pop up when you’re watching sleeping cats on YouTube…that’s digital marketing!
Why should you consider a freelance position in digital marketing?
How many of you use your smartphone or tablet to shop online? The answer is going to be most of you. This year the UK has become the most mature ecommerce market in Europe, with 28% of consumers using smartphones for shopping and mobile commerce accounting for £7.9bn of a total £45bn in online sales. With figures like these it’s no surprise that the demand for digital marketers has increased and will continue to increase in 2015, which means the demand for freelancers with digital skills is also increasing.
Companies & brands are advertising more and more through digital media, so if you have skills in Content, SEO/SEM, Analytics, Social Media, or PPC then 2015 can be a fantastic year for you.
The benefits of being a freelancer are endless, however freelancing isn’t for everyone; some find the lack of routine and steady income daunting, but for others it is the perfect opportunity to break free and take control of your workload. If you were hesitant before then check out these reasons why freelancing could just be right for you:
The first advantage of becoming a freelancer if that you can work whenever you want. Want to lie in until midday? You can do that! You can choose to work during your most productive hours which don’t always fall in during regular business hours.
You decide which clients and which projects you want to work on, so you have the opportunity to say yes to projects that really excite you, and no to the one’s that won’t. You have the freedom to decide.
As a freelancer you have the benefit of being able to use your skills across a variety of different role and you will learn new skills out of necessity that you may not gain as a permanent employee.
Your income is your responsibility and only you can decide how much you’re worth, and how much you’re willing to work for. There is no end to how much money you can earn as a freelancer, and typically freelance day rates tend to be higher in order to compensate for the lack of job stability.
Leanne Weir – who works alongside Gemma Matthews & Anastassia James on our Client Side freelance division – specialises in recruiting for Digital Client Side roles at all levels on a contract and freelance basis. To find out more about the roles the team have on at the moment, get in contact with Leanne for an informal chat, email@example.com
Note from the Managing Director
It has been 198 days, 4 hours and 12 minutes since I last penned my Gemini Search update. How do I know this? Quite simply because I had to check though my iPad to find the date of my last notes. I find myself in one of those strange situations ( as we all do […]Read More..
It has been 198 days, 4 hours and 12 minutes since I last penned my Gemini Search update. How do I know this? Quite simply because I had to check though my iPad to find the date of my last notes. I find myself in one of those strange situations ( as we all do from time to time) where the last six months feels like a lifetime ago (frankly given how much we have achieved in the business) and yet strangely a nano second since I last sat down to write our Gemini Search blog
So this year we will enter January with sixty one staff, twenty four of which have joined us in the last six months. Our established divisions of Digital, A&I, Client Side and Freelance continue to thrive and the newer divisions of PR and Client Side are beginning to gain traction and market share. It is really impressive what they have all achieved in a short period of time. We have also just launched a new Technical division within our Digital area. We have waited two years to get this offering correct and identify a visionary leader. We are now confident that we have got the formula right. That team is making quick and impressive inroads into their market. Well done all.
As part of our commitment to develop our outstanding management team we have put them all through an intensive programme with an external coach. This course involves 360 degree feedback, Insight profiling, one to one coaching and team skills enhancement. For all involved it has been a real awakening and the feedback from the management team has been excellent. One manager quoted that the coaching had been ‘life changing’. I firmly believe that building performance starts first with building the person. Thank you to all the Managers for their enthusiastic participation.
Our Client Side and Fashion divisions have acquired a new Director and Souheila Merabti joined us hot off the Eurostar from Paris. Sou (pronounced Sue) studied in New York before joining SThree in France to train as a recruitment consultant. Latterly she has been running her own consultancy in Paris and we are excited and proud to have her as a key addition to the Senior Management Team (and not just because she has promised to improve our French language skills).
Part of our strategy this year was to take our business onto a higher plane of performance. It is our ambition to benchmark against others in industry and to try and compete at the highest possible level. Equally it is really important that we hold our business up for scrutiny both by ourselves and our peers. We want to learn the lessons of continual feedback. Three years in we know there are still plenty of areas within which we need to develop.
Our first entry was into the Recruitment Hot 100. This list is compiled by a trade magazine and all numbers are derived from audited accounts. This important list details the UK’s most productive and profitable recruitment consultancies. Given that the *REC estimate there are 8,000 recruitment companies in the UK the size of our challenge was immense. In November 2014 we received notification that not only had we made the list, but had charted at number 74. The celebrations in this office could have drowned out the noise of the bonfire fireworks in London. Elated is an understatement.
Our second challenge was to enter the Sunday Times Best Small Companies to work for. This highly prestigious ranking covers every industry and sector in the UK and is a rigorous process of completing long detailed submissions and every member of staff receiving an anonymous questionnaire to share their views on how we run Gemini Search. We have just received the feedback and are already working on areas where our staff feel that we can develop our offering to them. We received notification at Christmas that we have made THE TOP 100 SMALL COMPANIES to work for in the UK with the top accreditation of 3 stars. Stunned, amazed, humbled and proud. These are the emotions that are awash in the business right now. We find out on February 25th 2015 where we have landed in the table but frankly even if it is at number 100, it will be enough.
Twelve months in our new office and we feel fully settled in our lovely new home. Our refit and pimping of the office made for a truly great working environment and month by month we grew and grew and grew and suddenly we had no more space! Our ever pragmatic Operations Manager (who by now has been promoted to Associate Director of Operations for all her sterling work) drew a deep breath and arranged for all our lovely interview rooms to be ripped out and moved to a new floor. So now we have one and a half floors in our building, room for twenty more people and a great new suite of interview rooms. Thank the ‘God of recruitment’ for her resilience and tenacity.
We have also started on our fund raising journey with a number of events to support our charity of the year the ‘Stroke Association’. We have been pushing out all our events on social media so please follow and give generously. We also were invited to get involved in the ITV’s Text Santa campaign and never ones to shy away from the challenge the Gemini Search team embraced a whole day of fundraising. This included the Finance Director and myself auctioning our consultancy services on LinkedIn – thank goodness somebody bid! The six charities to benefit were Alzheimer’s Society, Guide Dogs, Marie Curie Cancer Care, Teenage Cancer Trust, Together for Short Lives and Wellchild. We raised a fantastic £6,210 in twelve hours and were invited along to present the cheque to Christopher Biggins on ITV. Thank you to everyone who supported us.
In the spirit of offering opportunity firstly to our internal talent, Stephanie Moakes has been promoted from working in our back office support function to our social media exec. No longer can she hide her journalism degree under a bushel. Good luck Steph. You will be amazing. Get in touch with Steph at firstname.lastname@example.org or @StephM_Gemini or 0203 056 5512. She loves to talk (which is just as well).
I would like to thank all of our candidates and clients (and also those who are both) for your relentless support of the Gemini Search business. You make all of this possible and we are privileged to be involved with your talent journey. To everyone back at the Gemini ranch – you are a talented and enthusiastic group of people. It has been a real privilege to work with you all over the last year and I can guarantee our learning journey has been mutual. Thank you.
We are all hoping that the markets continue to climb and for those of us who work in the frenetic business that is recruitment, let us all have high expectations of the service we want to deliver this year. It certainly helps for us all to build the reputation of this (at times) fickle industry. And finally may I take this opportunity to wish you and yours a 2015 full of health, wealth and happiness.
If you want to follow the Gemini-search journey make sure you connect with us on:
Stroke Association – Life After Stroke Awards 2015
Every year the Stroke Association, our chosen charity partner, chooses to recognise the outstanding achievements of everyone who has been affected by stroke through their annual Life After Stroke Awards. In 2014 Gemini Search sponsored the Professional Excellence at this ceremony and witnessed first-hand the incredible impact medical professionals can have on the lives of […]Read More..
Every year the Stroke Association, our chosen charity partner, chooses to recognise the outstanding achievements of everyone who has been affected by stroke through their annual Life After Stroke Awards. In 2014 Gemini Search sponsored the Professional Excellence at this ceremony and witnessed first-hand the incredible impact medical professionals can have on the lives of stroke survivors.
You can watch the emotional winner stories here:
And the story of the Professional Excellence Award winner, Melissa Peters,
The Stroke Association’s Life After Stroke Awards celebrate the tremendous spirit and determination of stroke survivors. They also commend carers, volunteers, stroke clubs and health professionals who are with stroke survivors every step of the way.
This year the Stroke Association wants to make 2015 a special year for someone you know. Do you know someone affected by stroke who has demonstrated inspirational courage in overcoming personal, physical, emotional, or communication problems as a result of their stroke? Do you know someone who is caring for a stroke survivor who continues to demonstrate their commitment by providing personal, practical and emotional support for a stroke survivor? Or do you want to thank a medical health professional who has worked tirelessly to reduce the impact that stroke has for a loved one?
Nominate your stroke hero today for a Life After Stroke Awards and help the Stroke Association recognise the achievements of everyone affected by stroke. Nominate here: http://www.stroke.org.uk/involved/nominate
Nominations close on 30 January and more information can be found on the Stroke Association’s website: http://www.stroke.org.uk/LASA
Experiential Marketing: The What, Why, Who & How?
What is experiential marketing? Experiential marketing is a form of advertising that’s all about engaging with consumers and helping them experience a brand. The ultimate goal of these ‘marketeers’ is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision. Experiential […]Read More..
What is experiential marketing?
Experiential marketing is a form of advertising that’s all about engaging with consumers and helping them experience a brand. The ultimate goal of these ‘marketeers’ is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision. Experiential marketing can come in many different forms; from sampling (when you get your free samples at supermarkets and train stations) through to experiential stunts like Redbull’s Stratos Jump and live interaction at festivals, like Virgin’s VIP garden for customers at V-Festival!
Why should you consider a career in experiential marketing?
A career in Experiential marketing guarantees that no two days will be the same, it has to be one of the most creative, fun and fast-paced roles out there. One day you could be conjuring up innovative ideas for your client and the next be working on the logistics side of the event; making sure that everything the creative team have said is going to happen, happens! Finally, you could be the piece of the puzzle that brings the two together and become the main point of contact for the client.
What will you be doing day to day?
Josh Aarons, a Producer/ Director at Full Fat Concept explains why he loves working in experiential marketing and what a typical day looks like for him:
“One of the benefits of working in experiential events is that no one day is the same as the other. A typical day would usually start out with checking my email and responding to anything urgent, followed by looking at my to-do list and prioritising that. I usually schedule quite a few meetings in a week so I spend a lot of my time preparing for those. Whether it’s pitching to a potential client, having a catch up or going for a site visit to make sure the event is running smoothly, if you fail to plan, plan to fail. I try to go to as many other events as I can for ideas and inspiration, so I’m usually out a few evenings a week too”
How can you get into experiential marketing?
A degree isn’t necessary, you just need to be passionate, have lots of ideas, bundles of energy and fantastic organisation skills! A great way to gain experience if you’re still in Uni or are just starting your career in experiential marketing is to become a brand ambassador and learn the role from the ground up!
Ross Summers, a manager on our Advertising & Integrated division here at Gemini, has recently added a new addition to the team in the form of Natalie Hunter, who specialises in recruiting for Account Executives through to Group Account Directors in Experiential marketing. If you’re just starting out or you’re ready to take that next step in your career and want some more information about what roles the team have on at the moment, get in contact with Natalie for an informal chat, email@example.com.
Merry Gemini Christmas
The festive season is upon us and we have been extremely busy this month with new starters joining the team and a multitude of new roles but in true Gemini style we have also had a lot of festive fun; the office has been pimped by our elves, the tree has been beautifully decorated, we […]Read More..
The festive season is upon us and we have been extremely busy this month with new starters joining the team and a multitude of new roles but in true Gemini style we have also had a lot of festive fun; the office has been pimped by our elves, the tree has been beautifully decorated, we have fundraised for Text Santa 2014 and glammed up for our 80s Glam VS 80s Ski Christmas party which we held at Après London.
The whole office got into the spirit with the help of two fantastic make-up artists and an amazing hairdresser and we were incredibly impressed with the effort the team put into their costumes. On arrival we asked the team to find their seats by finding their secret Santa gifts and when the time came to open them, everyone was both pleasantly surprised (and shocked) by what they received. Once the food, Prosecco and presents were done it was time to party the night away (or spend it in the photo booth). We had a fantastic time and would like to thank Apres London, Venue Search and Story Events Ltd for arranging an amazing night for us.
2014 has seen some incredible successes for Gemini, we have had so many new starters join the team that we’ve had to extend our offices across two floors to fit them all in, we have named our charity of the year; Stroke Association and raised £2,872.13 so far, been included on the Recruiter Hot 100 list at number 74.
We are always looking for incredible talent to come and join the Gemini team so if you are interested in a new career for the New Year get in touch; firstname.lastname@example.org.
Merry Christmas Everyone!!
Gemini Search supports ITV’s Text Santa 2014
On Monday 1st December, Gemini Search were invited to attend ITV’s Text Santa 2014 to show our support for the six amazing charities that were chosen this year. These include Alzheimer’s Society, Guide Dogs, Marie Curie Cancer Care, Teenage Cancer Trust, Together for Short Lives and WellChild. We have a few talented bakers in the […]Read More..
On Monday 1st December, Gemini Search were invited to attend ITV’s Text Santa 2014 to show our support for the six amazing charities that were chosen this year. These include Alzheimer’s Society, Guide Dogs, Marie Curie Cancer Care, Teenage Cancer Trust, Together for Short Lives and WellChild.
We have a few talented bakers in the office and there’s nothing we like more than freshly baked cakes, (even when they’re not actually for us), so we sent our elves around to our clients offices and the Hamilton Bradshaw offices with cakes, collection buckets and smiles to raise as much money as possible for Text Santa 2014 and they came back with a whopping £759 between them. We also offered the top fundraising team a prize to keep them incentivised. The winners were Nicky Webb & Millie Tull who raised an incredible £303 together!
Throughout the day we held an auction where we invited clients to bid on us and in return for their amazing contribution they could rent a member of the team to come and work for them for half a day, we’re not sure how our Senior Management Team will feel about making tea and doing the filing but we are extremely glad to have raised money for such an amazing cause. We also realised that not only are our staff fantastic at recruitment but they also have a lot more to offer so we set up an auction for our clients and candidates to raise even more money for Text Santa 2014 with prizes that ranged from artwork to guitar lessons; a one hour DJ lesson to a fantastic week in France.
Hanah Caan also got involved in the day by coming over to our offices to judge our desk decorating competition and awarded the Digital Team first place for their ‘Gemini Village’ which was sponsored by VP Health Systems. Our Ops and Finance team also put together our very own Santa’s Grotto where the staff could come and visit Santa for a small donation of £2.
We raised an incredible £3,085 which James Caan, our chairman generously offered to match, so our current amount now stands at a fantastic £6,210.48! We had a fantastic day and were extremely excited for one of our Directors, Richard Bloom to hand over our cheque to Christopher Biggins for ITV’s Text Santa 2014. We are incredible proud of everyone in the team for all of the hard work they have done and would like to thank all of our candidates and clients for your support and for helping us raise an incredible amount for Text Santa 2014. If you would like to donate to this amazing cause please visit our JustGiving Page.
Gemini are in the Recruiter Hot 100!
This week the Recruiter Hot 100 results were announced and we are thrilled to have been listed 74th in the Recruiter Hot 100 report for 2014, which lists the UK recruitment companies with the greatest gross profit per employee. We pride ourselves on delivering the highest level of service to our clients and candidates and […]Read More..
This week the Recruiter Hot 100 results were announced and we are thrilled to have been listed 74th in the Recruiter Hot 100 report for 2014, which lists the UK recruitment companies with the greatest gross profit per employee.
We pride ourselves on delivering the highest level of service to our clients and candidates and being featured in this year’s list shows how hard all of our staff have worked this year and what a fantastic year it has been for Gemini.
Michelle Watson, Managing Director commented “Well done everyone! We are ecstatic to have made it on to the Recruiter Hot 100. It’s been a fantastic year and our headcount continues to rise at an incredible rate, everyone has worked extremely hard to get to this fantastic result.”
For more information on who made the Recruiter Hot 100 list, visit www.recruiter.co.uk.
Gemini’s Perfect Match Creative Event
Last night Gemini hosted an event for Senior Creatives to give them the chance to network with others in their industry and form creative teams. We found a space in a Fitzrovia pub and filled the room with 35 Senior Copywriters and Art Directors in the hope they would meet their creative match. Armed with […]Read More..
Last night Gemini hosted an event for Senior Creatives to give them the chance to network with others in their industry and form creative teams.
We found a space in a Fitzrovia pub and filled the room with 35 Senior Copywriters and Art Directors in the hope they would meet their creative match. Armed with drinks, name tags and smiles we set about making introductions in the hopes that two people would talk a little, get to know each other and maybe find their perfect match.
Carrie Powell, Manager at Gemini who helped organise the event said ‘Last night was a huge success; it was great to see everyone throwing themselves into it, expanding their networks and sharing industry knowledge.’
We hope we have been a part of creating some of the best senior pairings going into 2015, and would like to thank all those who attended.If you want to hear more about our future events follow us on Twitter, Facebook & Google+ or contact email@example.com.
Moving from Corporate to Not for Profit, is it possible?
When should you make your next career move? It’s always a difficult question and sadly there is no simple answer but if it’s Sunday night and you’re dreading that commute in on Monday then maybe it’s time to start thinking about it. Making the move from one industry to the next may seem daunting but in […]Read More..
When should you make your next career move? It’s always a difficult question and sadly there is no simple answer but if it’s Sunday night and you’re dreading that commute in on Monday then maybe it’s time to start thinking about it.
Making the move from one industry to the next may seem daunting but in fact it is easier than you think. Several of our candidates with corporate backgrounds find the move into the charity sector extremely easy and we are seeing more and more people making the move into marketing, communications and fundraising roles. If you’re still unsure ask yourself these 3 simple questions,
1. Why do you want to move?
Is it because of that dreaded Sunday night feeling or maybe because you simply want a change of scenery? You have nothing to lose in taking some time to look at what’s out there and moving into a different market is only going to help you build on your professional experience. Working in the charity sector is also incredibly rewarding, it definitely feels good to do good and gives you the opportunity to join and drive a cause where you can make a real difference.
2. How do you know what’s right for you?
Here at Gemini we can help you work out what your easiest route into the charity sector will be but ultimately it’s all about which organisation drives you, what causes you’re interested in, whether you want to stay within your area of expertise or if you want a complete career change. Moving over is easier if you stay within your area of expertise but if you want a complete change then all is not lost! There are plenty of skills you already have that would transfer over into a different market e.g. Organisation, teamwork, communication – these are all key skills and extremely important in the charity sector so make sure you work on them to give you the best chance of getting that new role.
3. Are you willing to wait?
It can be really easy to take the first role available when you’re determined to leave your current position but it’s not always the best decision, take the time to really consider which job is right for you and do your research. Make sure you know all about the organisation you’re applying for, joining a cause that you’re not passionate about is not only wasting your time but your employers as well. To work in the charity sector you need to be passionate about what you are doing! That being said don’t waste any time in looking for your new role, charities are extremely busy throughout the year and even more so in September/October and January through to March.
David Field who manages our Not for Profit team here at Gemini, has recently added two new additions to the team in the form of Richard Nolan, who specialises in recruiting for Junior and Mid-Level roles in Digital, Marketing, Communications and Fundraising and Seb Twigden, who specialises in recruiting for Junior to Senior roles in Creative Design across Digital and Offline. So if you’re ready to take that next step or want some more information about what roles the team have on at the moment, get in contact with David for an informal chat, firstname.lastname@example.org.
- Marketing Manager
- £50000 - £55000 per annum + Excellent Bonus & Bens
- Public Affairs Account Director
- £45000 - £50000 per annum
- Business Solutions Director with Integrated Agency
- £85000 - £95000 per annum + Depending on experience
- Middle-Weight Motion Graphics Designer
- £25000.00 - £30000.00 per annum
- Head of Design
- £65000.00 per annum
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