Google
Sign up

News & Events

The modern day social media professional

24 April 2015 | News & Events

The modern day social media professional

Paidraic Carey, Consultant at Gemini Search talks about how the social and content market has changed, what agencies are now looking for in their social media candidates and the types of roles he recruits into the market. ‘Over the last 18 months there has been a massive boost in Social Media and Content and I […]

Read More..

Paidraic Carey, Consultant at Gemini Search talks about how the social and content market has changed, what agencies are now looking for in their social media candidates and the types of roles he recruits into the market.

Over the last 18 months there has been a massive boost in Social Media and Content and I have witnessed first-hand a lot of our agency clients begin to establish dedicated departments; some going as far as to purchase dedicated social agencies and really invest heavily in the Social Media and Content Marketing world.

After watching the market grow and evolve, I have first-hand knowledge of how our clients now need to evolve their approach to cope with the demands of their clients, the evolution of the specialism and the types of people they now need to hire. Having been hands on with building teams for these agencies, the digital team here at Gemini have come to notice that to be successful in social you no longer need a degree as is common in most advertising roles, it’s more important that you are creative, adaptable, resourceful, analytical and most of all passionate about the market.

These roles are no longer just about the moderation of social channels and posting pictures of cats in precarious positions to get a response. They are the first resource people visit to gain information, complain about a product or service or give someone praise.

Being able to create engaging content, understand demographics and having a social media strategy that underpins every aspect of advertising is now the key. It’s no longer an afterthought or an add-on and is now the major component for many agencies; everything has to be made around this to make sure campaigns translate across social platforms.

This now involves a number of key people;

-          Social Account Handlers

-         Social Media Managers/Content Managers/Community Managers

-         Social Strategists/Planners

-         Social/Content Editors

This market is growing at an ever increasing rate and it’s only going to get bigger, so here at Gemini we are always looking for passionate, resourceful and creative people to work in social and content.’

Sound like you? If you are interested in discussing a role you have on at the moment or are looking for your next role in Social and Content then get in contact with Paidraic Carey at paidraic@gemini-search.co.uk, on LinkedIn or give him a call on 0203 056 5515 for an informal chat.

3 Key Factors to include in your Social Media Strategy

10 April 2015 | News & Events

blog1

It’s 2015, and no surprise that social media has been a complete game-changer for marketers; the likes of Twitter, Vine & now the release of both Meerkat and Periscope have fundamentally changed the way customers are being influenced. Fifty seven percent of the decision making process is now made before any interaction with the brand […]

Read More..

It’s 2015, and no surprise that social media has been a complete game-changer for marketers; the likes of Twitter, Vine & now the release of both Meerkat and Periscope have fundamentally changed the way customers are being influenced. Fifty seven percent of the decision making process is now made before any interaction with the brand itself and this alone has completely changed how we as marketers connect with our customers. Why? Because consumers are engaging with each other directly through social media, cutting us out of the conversation.

Many brands are still making the mistake of using social media as just another platform to push sales, their marketing messages and content for the sake of it. There’s a huge pressure to be on social media and understand it but instead of doing the research, we’re posting blindly so we can be seen to be doing the most throughout our competitors but this actually leaves us with no tangible results. We’re not giving enough thought to what we are doing and why.

So we have come up with 3 key factors that will ensure you are getting the most out of your social media strategy.

Less is more

You’re pushing out 20 tweets a day, 5 LinkedIn statuses and 3 Facebook updates then balling your fists in frustration when nothing happens. Remember that less really is more, think about who is reading your updates, what are they getting from your content and is it adding value to their lives? Those are the people that you want to target, having a large following is great but only when they are people who are actually interested in what you have to say. Quality content is going to attract the right followers.

Engagement

This is key to your social media strategy. All these conversations are already happening without you and you can’t control them so the best way to show your consumers that you care about them is to get involved in the conversations, at least this way you’re a part of them.

To remain visible and a part of the conversation make sure you participate often. Don’t ignore people that reach out to you. Before social media if someone wrote you a letter with praise or a complaint you had hours, even days to respond. However now the limit is generally an hour before people completely write you off and the ideal response time is the first 15 minutes.

Measure & evaluate

Are you tracking your social media activity and do you understand what it all means? There are a lot of tools out there designed to measure your social media but do you know what it is your supposed to be measuring. Comments? Likes? Retweets? Shares? It’s all dependant on how your strategy is designed but the first thing to think about if you’re unsure is who? Who’s sharing, commenting and talking about you? You need to evaluate for yourself what’s working and what’s not then build your strategy with these people in mind.

Hopefully these tips have been helpful to anyone putting together a social media strategy for their business. We’d love to hear your thoughts so get in touch with us on LinkedIn & Twitter and tell us the key factors you include in your social media strategy.

Brands Jump Upon April Fools Day To Produce a Range of Content

1 April 2015 | News & Events

Clear Marmite

With companies from a range of industries all now vying for highly coveted social media engagement, any opportunity to earn exposure around on-trend topics is seen as invaluable by Brand Managers. As such, it’s no surprise that April Fools Day has seen a plethora of content produced by companies to show that they are the […]

Read More..

With companies from a range of industries all now vying for highly coveted social media engagement, any opportunity to earn exposure around on-trend topics is seen as invaluable by Brand Managers.

As such, it’s no surprise that April Fools Day has seen a plethora of content produced by companies to show that they are the “fun and engaging” brands that they want you to think they are.

There are too many to put on one post, but below is a selection of some of the most creative (and silly) from the team at Gemini.

Shoe company @MizMooz has launched the ‘Selfie Shoe’.

@Homebase_uk has launched Rainbow Paint.

 

@marmite has created a unique new “clear” version of it’s product as psychologists say “eating dark-coloured foods for breakfast can provoke feelings of negativity”.

 

@Dominos_UK has created the worlds first driverless delivery, or as they put it “the world’s 1st Auto-Nom-Nom-Nom-ous”… oh dear.

 

@GreggstheBakers has created the worlds first (hearing a lot of that phrase today) sausageless sausage rolls for vegetarians.

 

@Hailo has created “Hailo Piggyback” the new way to get around town.

 

@PetsatHome has today launched the UK’s first self-service checkouts for dogs, following a successful trial in the North West.

 

@pizzahutuk has produced a scratch and sniff menu, making sure Domino’s don’t steal all of the pizza related limelight.

We love to hear your thoughts on all things creative! Get in touch with us via twitter to let us know what your favourite April Fools content has been.

An insight into Innovation and the Future of Brand Agencies from Paul Phillips

26 March 2015 | News & Events

paulphillips

With the launch of our new Brand and Design team, we had the pleasure of getting some insight into innovation and the future of brand agencies from Paul Phillips, one of the innovators behind the Orange brand who has recently been helping reinvent the products and services at Interbrand, one of the world’s largest branding agencies. […]

Read More..

With the launch of our new Brand and Design team, we had the pleasure of getting some insight into innovation and the future of brand agencies from Paul Phillips, one of the innovators behind the Orange brand who has recently been helping reinvent the products and services at Interbrand, one of the world’s largest branding agencies.

Which of your own innovations are you most proud of?

I am proud of many things I’ve helped to innovate; helping to build the Orange brand and make mobile communications more than something for the wealthy few, like the launch of mobile banking in Hong Kong in 1999.

At sustainable design company The SEA, our own mobile centric social network Weglu, pre-figured and inspired the whole social networking revolution we see today. Back in 2006 (a few years before Twitter and Facebook embraced mobile) it gave consumers a platform to be better connected and together with their friends and families, it was a ground breaking innovation in its time.

Lastly, but not least, is the sensory work on wearables I worked on in collaboration with MIT MediaLab and Philips Design: a small device worn like a ring that helped people play a great game called Relax to Win. The game and wireless wearable used a biofeedback loop that trained them to relax and reduce your stress levels measured via a galvanic skin response sensor on the wireless device. The more relaxed the player, the more likely they were to win the game. Seeing anyone playing the game was amazing but when people with physical and mental health issues, who’d never before been able to play video games due to their limitations in using the game controls available then, suddenly being able to play simply by using their minds was truly inspiring.

From your experience of working with branding agencies, can you describe an approach that you have found effectively increases their influence at Management level?

The most effective way to influence the c-suite I’ve seen in action is linking business strategy directly to brand strategy and showing them how that affects their entire organisation and its stakeholders. Brand is more than just a marketing concern and when brand led culture is embedded across the company it leads to greater understanding of priorities and generates advocacy from customers, employees, shareholders and partners. Ultimately this leads to greater brand value, better customer experiences and a more sustainable business.

Of the challenges currently facing branding agencies, what would you say is particularly critical to their success over the next decade? What do they need to do to future-proof themselves?

They must continue to link brand to business strategy holistically. The offer from brand agencies must compete more and more with those from management consultancies in helping the c-suite to inspire and drive their businesses. This will be determined by the quality of the people they can hire. To be future-proofed they must differentiate with advice inspired by creativity and purpose coupled with a laser focus on innovation and leadership.

Looking for a job in Branding & Design or want to talk to someone about your current situation? Get in touch with Rachel Steele at rachel.steele@gemini-search.co.uk or give her a call on 0203 056 5515.

We have launched the Gemini Creative Council!

24 March 2015 | News & Events

gemini_creative_council

We now have 13 Consultants across Freelance and Perm that recruit in to the Creative and Design space so we have decided to launch the Gemini Creative Council. The group meets on a weekly basis to discuss all things Creative, whether this be a tough job brief or the latest trend in the market. Occasionally […]

Read More..

Gemini Creative Council

We now have 13 Consultants across Freelance and Perm that recruit in to the Creative and Design space so we have decided to launch the Gemini Creative Council. The group meets on a weekly basis to discuss all things Creative, whether this be a tough job brief or the latest trend in the market.

Occasionally we have guest speakers come into the Gemini offices to talk to us about Creative and Design, including a great presentation from one of our freelancers last week on Motion Graphics. We are an open forum and love to hear and share our opinions.

We are off on a school trip to launch the council as a team today with the GCC heading to the Museum of Brands and Advertising where we will embark on a tour and an exclusive talk from the founder of the museum. Is this why we are the No.1 most fun small company to work for in the UK? Stay tuned to find out what the team gets up too.

If you are looking to fill a perm or freelance role in Creative and Design get in contact with the Gemini Creative Council’s President, Graham Symon at graham@gemini-search.co.uk or give us a call on 0203 056 5515

 

 

Why work for a Charity?

23 March 2015 | News & Events

charity post 2

As we can see from the strong creative identities of the British Heart Foundation, Macmillan Cancer Support and Cancer Research UK, brand has become increasingly more important for Not for Profit organisations, which means there has never been a better time to join a creative team in the voluntary sector. Whether you come from a […]

Read More..

Why work for a Charity?

As we can see from the strong creative identities of the British Heart Foundation, Macmillan Cancer Support and Cancer Research UK, brand has become increasingly more important for Not for Profit organisations, which means there has never been a better time to join a creative team in the voluntary sector.

Whether you come from a corporate background that’s extremely sales driven or an agency where the mind-set is very creative, your skills are extremely transferable to the charity sector. They are always looking for cross-sector collaborations and external expertise. With your previous work being more important than your previous company, joining a Not for Profit organisation is now the perfect opportunity for you to create work that doesn’t just sell a product but could potentially change the lives of those around you.

If you’re looking for a variation in your normal day to day routine and are keen for a career change then joining a Not for Profit organisation could be the right move for you. Charities are an amazing place to work. Think about how you’ll feel leaving work every day and knowing that you are making a positive difference in the world around you.

Here are our top 3 benefits you can expect when working in the Not for Profit sector:

Rewarding

Your work will help to raise awareness, spread the word and raise money for incredible causes. What could be more rewarding than knowing what you’re doing could potentially be saving someone’s life?

Variety of different work

Working on the design team at a charity gives you the opportunity to get involved in all aspects of an integrated campaign. Your day to day is never the same, one day you could be producing brochures and posters, the next working experiential design for events such as the Marathon and after that, web design, email templates and social media; the list is endless.

Make your mark

You will have the opportunity to work on a project from concept all the way through to the final result, it’s a great opportunity to make your mark on the organisation and gain new skills and experience.

Seb Twigden on our Not for Profit team, specialises in recruiting Junior through to Senior roles in Creative Design across online and offline. So if you’re ready to make a change in your career and want more information about the roles we have on at the moment give Seb a call on 0203 056 5515 or send him an email at seb@gemini-search.co.uk .

Gemini Search launches Branding and Design team

13 March 2015 | News & Events

rachel_steele

Gemini Search has recently welcomed a new asset to the team, Principal Consultant Rachel Steele who will be heading up the new Branding and Design team, which will be dedicated to recruiting for roles across Account Handling and Creative Strategy for the top agencies in London. Rachel has over a decade of previous experience working […]

Read More..

What is PR?Gemini Search has recently welcomed a new asset to the team, Principal Consultant Rachel Steele who will be heading up the new Branding and Design team, which will be dedicated to recruiting for roles across Account Handling and Creative Strategy for the top agencies in London.

Rachel has over a decade of previous experience working in recruitment, including six years as a Partner at F1 Recruitment LLP. Her background and experience in recruiting for both in-house and agency-side roles across communications, marketing, design and strategy fits perfectly within our highly successful integrated team.

She will be covering Brand and Design agencies across all sectors including brand consultancies, packaging agencies and design agencies. Her wealth of experience means that she will be working with candidates from Junior through to Senior Director across creative, client services, design and strategy.

If you are interested in discussing a role you have on at the moment or are looking for your next position in Branding and Design then get in contact with Rachel at Rachel.steele@gemini-search.co.uk or give her a call on 0203 056 7593 for an informal chat.

Making the move…In-House to Agency

6 March 2015 | News & Events

PR Blog

Last month Gemini had a new addition to our freelance division, Anne McMeel who is working across freelance PR. Here she discusses three key differences between working as both an in-house recruiter and an agency recruitment consultant. Moving from a corporate in-house recruitment environment to a creative recruitment agency means having to look at things […]

Read More..

What is PR?

Last month Gemini had a new addition to our freelance division, Anne McMeel who is working across freelance PR. Here she discusses three key differences between working as both an in-house recruiter and an agency recruitment consultant.

Moving from a corporate in-house recruitment environment to a creative recruitment agency means having to look at things in a different way. As an in-house recruiter my days meant high volume, fast paced methods to fill roles. Recruiting for a brand that people wanted to work for, made the job easier because the role sold itself. With nothing but the rumours that surrounded agency life, my curiosity got the better of me. I’ve always wanted to know what the true buzz of recruitment felt like so after 12 months of travelling, I took the leap of faith and joined Gemini. Here are three key differences between working in-house as a recruiter and in a creative recruitment agency.

1. The purpose of a phone screen
The level of questioning in an agency is much more thorough than in-house. In-house we phone screen, purely to qualify a candidate’s ability and assess their skills for the role… should this be the case? Here at Gemini it’s a way of getting to know the candidate, the places they’ve worked, the ones they’ve liked and the ones they haven’t, this way we can specifically match their dream roles to what we have on offer.

2. Create opportunities
Life is no longer about process, it’s about creating opportunities for yourself so when a job comes on it’s exciting! A new job to work on means a new chance for a placement whereas in-house this means another job to get through on your list of things to do. When you get a new job on, you’ve earned the position, it hasn’t been passed to you as process, it’s all yours because your client wants YOU to be the person that fills it.

3. Perception
In-house, getting a new job on is sometimes seen as just another job, and for some it’s not the end of the world if it gets put on hold. However, in an agency new jobs are a celebration! If a job goes on hold, it’s unfortunate; one less chance of a placement this month but when a job is filled in an agency, there is a fantastic celebration; clapping in our case, in-house…you’re just doing your job!

If you work in Freelance PR, I’d love to have a chat. Email me on anne@gemini-search.co.uk or call 0203 762 2449.

Gemini Search are the Sunday Times 8th Best Small Company to work for!

26 February 2015 | News & Events

IMG_9438 (2)

We are extremely excited to announce that we have ranked at number 8 on the Sunday Times 100 Best Small Companies to work for list 2015. We are one of only 707 companies in the UK to gain accreditation and are the 5th highest recruitment company to make it on to this highly prestigious list. […]

Read More..

Sunday Times 8th Best Small Company to work forSunday Times 8th Best Small Company to work for

We are extremely excited to announce that we have ranked at number 8 on the Sunday Times 100 Best Small Companies to work for list 2015. We are one of only 707 companies in the UK to gain accreditation and are the 5th highest recruitment company to make it on to this highly prestigious list. This highly coveted award covers every industry and sector in the UK, and is a rigorous process consisting of long detailed submissions, and every member of staff receiving anonymous questionnaires to share their views on how Gemini Search operates.

The Best Companies accreditation survey places great emphasis on the views of employees, with the ranking being awarded based on the scores achieved from feedback on areas such as, Personal Growth, Wellbeing, Giving Back, Belonging and Leadership.

Sunday Times 8th Best Small Company to work for

Managing Director, Michelle Watson comments on Gemini’s success,

“Being recognised as one of The Sunday Times Best 100 small companies to work for in only our third year of business is a phenomenal achievement. It represents the real essence of our organisation; the people. I’m extremely proud to be part of a company that has created such a unique and inspiring culture; where the employees invest incredible time and effort into everything we do. This listing is testament to Gemini’s success and something the whole team can take pride in.”

Formed in 2011, we are already at 59 permanent staff and this is the first year we have submitted ourselves for the award; we have been ranked with a three star accreditation and this is a great accolade for us in only our third year of business.

Reflecting on Gemini’s success, Chairman, James Caan CBE states,

“This is a real achievement for a business that’s just in its third year and I’m delighted that recognition has been given for what’s at the heart of our business values; investing in our people. Successful businesses are all about people, and this accolade is testament to Gemini who have created an environment that their staff want to work in; one that promotes passion and drive, but most importantly helps them to achieve their career aspirations.”

Sunday Times 8th Best Small Company to work forSunday Times 8th Best Small Company to work for

Sunday Times 8th Best Small Company to work for

To celebrate our success we offered one of our employees the chance to attend the prestigious awards event with our Senior Management team by having a Golden Ticket Draw, the lucky winner was Principle Consultant, Leanne Weir on our Freelance Client Side team, who was shocked and extremely excited to attend the black tie event hosted by none other than Ben Shepherd at Battersea Evolution in London.

We celebrated further by having a champagne reception with the whole team at the Prince of Wales Feathers pub in Fitzrovia, before our senior management team headed off to the event, this was a great way to congratulate everyone at Gemini who made it possible to win this award, we are extremely proud of all of our staff who make Gemini a fantastic place to work.

The full list of Sunday Times 100 Best Small Companies to work for 2015 is out on 8th March 2015  and can be viewed here along with previous winners over the years.

If you are interested in joining one of the Sunday Times 100 Best Small Companies to work for get in contact with us here; info@gemini-search.co.uk or give us a call on 0203 056 5515 for an informal chat.

Sunday Times 8th Best Small Company to work forSunday Times 8th Best Small Company to work for

Sunday Times 8th Best Small Company to work forSunday Times 8th Best Small Company to work forSunday Times 8th Best Small Company to work for

Sunday Times 8th Best Small Company to work for

8 advantages to using a recruitment agency in your job search

20 February 2015 | News & Events

Recruitment - blog post

Looking for a new job can be daunting and time consuming, scrolling through job boards, writing multiple CVs and cover letter after cover letter. Here are 8 advantages to using a recruitment agency, 1.       Strategy Starting your job search can be incredibly time consuming and difficult; even more so when you’re not sure exactly what […]

Read More..

What is PR?

Looking for a new job can be daunting and time consuming, scrolling through job boards, writing multiple CVs and cover letter after cover letter.

Here are 8 advantages to using a recruitment agency,

1.       Strategy
Starting your job search can be incredibly time consuming and difficult; even more so when you’re not sure exactly what it is you’re looking for. We can tell you which brands and roles you are most suited too and target your search so you don’t waste your time.

2.       Support
We offer practical advice on CV writing and interview preparation to make sure you show yourself in the best possible way, and due to the knowledge we have on job descriptions and the companies we work with, we can make sure you talk about the right areas in your interview. We will manage the total job search journey and always keep you up to date on how it’s going.

3.       Specialism
All of our consultants are specialists in their markets, therefore we can offer unrivalled knowledge of businesses, and what’s going on in the market place to help you make the right choice for your next move. We are able to share market trends and give advice on what opportunities are out there.

4.       Exclusivity
Working with a recruitment agency will open up opportunities that you didn’t know were out there. We work exclusively with a lot of clients that won’t post their current roles on job boards, so the only way you’ll hear about them is through us.

5.       Compatibility
We meet with every single candidate to get to know them and their personalities so we can pull together a strategy that will find them the perfect role, so that we not only place you in the right role but in the right cultural fit as well.

6.       Diplomacy
When it comes to salary and package negotiation, it can be difficult and uncomfortable to negotiate with the client and ultimately you could end up settling for less than you’re worth; that’s where we come in, we have experience of 3rd party negotiating and will always strive to get you the best.

7.       Communication
Looking for a new job is daunting but handing your resignation over to your current employer can be tough, whether you love or hate the company you’re working for, we can help advise and talk you through the resignation process so that you leave work with relationships intact.

8.       Management
We will help you compare multiple offers (from whatever sources) to make sure that you decide on the best role for you. We will also help you to gracefully decline job offers that you don’t feel were quite right for you so that you always create bridges you may wish to recross in the future.

We specialise in Advertising and Integrated, Digital, Client side and Freelance recruitment. We work across a huge spectrum of roles and have won numerous awards in just three short years, including Best Newcomer; MARAs 2012 & Best Integrated Agency; MARA 2013, reached number 74 on the Recruiter Hot 100 list 2014 and are one of the Sunday Times 100 Best Small Companies to work for 2015. Let us help you find your perfect career by getting in touch with us here – info@gemini-search.co.uk or call us on 0203 056 5515.

Marketing Week Live 2015

Latest News:

Copyright © 2012 Gemini Search | Registered Company Number: 7568013 | Part of the Hamilton Bradshaw Portfolio